By Alexandra Thompson, Operations Manager of WriterArmy.com
Back in March, we all hoped that COVID-19 would take its toll for a month or two and then be on its way. Unfortunately, that hasn’t been the case, and it doesn’t look like the situation is set to improve anytime soon.
Now that almost every sector has been impacted by COVID-19, you will likely need to pivot your operations and marketing strategies to regain any losses and ultimately grow. Here are a few of our specific ideas for how you can adjust your strategies in this tumultuous time.
This period is a scary time for many people. Those with young kids or older loved ones and the immunocompromised are more worried than ever about getting sick, and the financial hardships that have resulted from the pandemic are impacting just about everyone. In this time, use your social media platforms to connect with and reassure your audience.
Let’s be clear: this isn’t the time to say that your product or service will solve everyone’s problems that COVID has caused. Instead, use your platforms to genuinely connect with and support your audience. You’ll show a relevance and will boost your reputation as a business that people can count on when times get tough.
You can even take it a step further by teaming up with your employees and helping out at a local charity or food bank, then discuss your experience on social media. This only goes to help build your brand and put some good out into the world.
2. Provide a Special Offer
Even if your business is suffering right now, it might be worth it to consider offering a discount. If your customers are cutting back on their financial decisions, you still want to give them an incentive to look at your company, especially if you provide a non-essential product or service.
Take advantage of the fact that many people are spending more time at home and, therefore, online shopping more often. Combine a captive audience with an awesome discount, and you just might have a recipe for success both during and after COVID.
3. Focus on Your Local SEO
Your SEO strategy is always important, but now more than ever, focus on boosting your local SEO. Again, more and more people are staying at home and are looking nearby to fulfill their needs. Optimize your website for “near me” searches that will attract your local audience, and add positive reviews to your site and social platforms to add to your appeal.
Google My Business isn’t publishing reviews right now, but any reviews you do get can be published when GMB goes back to normal. You might also consider starting a marketing campaign with Amazon to help leverage digital marketing.
4. Check Off Your To-Do List
You might have had a few things on your “to-do” list that never got finished and kept getting pushed to the backburner. Maybe you always meant to redesign your website or do an SEO audit, but other things got in the way.
Now is the perfect time to get these things done! Likely, most of your tasks can be done remotely, even if you’re hiring outside sources to get them done. By taking this “free time” to get these things accomplished, you can come back from COVID better than ever.
5. Take Advantage of Cheap Paid Ads
Paid ads are incredibly affordable right now, and it’s the perfect time to utilize them. There isn’t as much competition since so many businesses are cutting back on their marketing budgets, so you’ll have prime opportunities to capture your ideal audience.
Conversion rates are dropping in some industries, but paid ads can help give you that competitive edge. If you’ve considered decreasing your marketing budget, you may want to rethink that strategy. Paid ads are getting a great ROI for most businesses right now and will likely pay for themselves in no time.
Your marketing strategy may look a little different lately, but change isn’t always a bad thing. If you’re looking for some help developing or changing your marketing strategy, contact WriterArmy for a free consultation. We can help outline what’s best for your business during and after COVID-19.