By Sully Chaudhary, Founder of WriterArmy
Link building is no longer considered to be a primary SEO strategy and this has been the case for quite some time.
Aggressive link building can also still easily result in SEO penalties; at this point most companies should be aware of this fact and focus towards far more effective long-term organic techniques.
The foundation of everything we do at WriterArmy is outstanding content and providing our visitors with a great experience each time they visit our website. That should also be the center of your SEO strategy, and naturally your rankings will begin to improve.
This doesn’t mean that you should avoid link building altogether by any means, but there are several far more effective strategies for gaining backlinks:
It’s no secret that high quality ongoing content marketing can truly make the difference in your keyword rankings and helps drive traffic several different ways.
Quality content will have a higher click through rate in Google and result in more effective engagement with your audience as your website becomes more well-known as a valuable resource.
Blogging regularly increases your chance of ranking for a wide range of different keywords, and within 3-6 months or sooner it will provide you with a steady stream of traffic.
Spending the time to manage your social media accounts is important for SEO as it can result in more shares to your blog, additional SEO ranking positions for your content, and natural backlinks to your website and other resources.
Have a consistent presence in as many different social media channels as you possibly can, and share any important blogs, updates and news across all of these channels.
The more consistent and stronger your social media presence is, the more that search engines will reward your website, as a strong social media presence indicates that you care about providing content on these channels and engaging with the active audiences on them.
A lot of webmasters overlook the importance of on-page SEO, but it makes a major difference with your rankings. You should fully evaluate your website and make sure that you have the proper on-page SEO for every single page. If you have no idea what this means, hire a SEO marketing firm like WriterArmy, or a freelancer, to help.
It can be time consuming to learn on page SEO, but it is well worth it. There are several guides available online that detail how you should structure your on-page SEO and the most important tags to optimize.
Ensure that your URLs are optimized, your meta tags are at the proper length and also optimized, that you are properly linking your internal content, using image alt tags and more. A great guide on this can be found at BacklinkO
Researching a proper list of keywords can make a major difference in your search marketing efforts. Developing a proper keyword list will quite literally make or break your business.
Implementing more long tail keywords into your content will help you boost your rankings for less competitive terms – a major issue now that nearly every competitor has an online presence.
It is an ongoing process because your keyword lists will evolve and you have to determine what the most valuable keywords are for your business.
There’s a lot more to this than we can discuss in this section, but essentially you need to center your SEO strategy around your most valuable keywords and always be looking for other options.
The basis of much of our marketing is in-depth keyword research with tools like SEMRush and the Google Keyword Planner.
By now, it should be clear to anyone that mobile optimization is essential for every website.
Your website’s content and features should be easily accessible on all mobile devices, and anytime you have a major upgrade or change to your website’s features you need to consider how it will affect your mobile experience.
We spent a lot of time ensuring our website is mobile compatible but it’s well worth it, as an increasing percentage of the traffic to our website is on mobile devices.
Be sure that you have a developer who is familiar with the latest mobile optimization techniques, and check every page of your website to ensure that it is optimized.
You may want to consider using Google’s AMP framework as we did, or at minimum, make sure that you create a mobile friendly website variation and take steps to improve the speed of your desktop website.
As an added benefit, the steps you take to optimize your website for a good mobile experience can improve your desktop rankings with steps like improving site speed and page load times.