When it comes to digital marketing, you can’t simply rely on customers finding you. Sometimes, you have to do some legwork. One of the most common ways to do that is through cold email marketing. Sending out cold emails is a great way to engage with your target audience and gauge interest in your product or service. But how can you write a cold email that will actually convert instead of winding up in someone’s trash bin? Keep these six tips in mind.
1. Know Your Audience’s Pain Points
All effective marketing comes down to one question: What problem are you trying to solve for your customers? Knowing the pain points that your audience is concerned about is one of the quickest ways to strike an emotional chord. You’ll not only want to know what issue your audience is dealing with, but you also want to relate to how it impacts their lives. Finally, you’ll want to make it clear how your product or service is the thing that will help them most.
2. Pick the Perfect Format
There are several different ways you can go about crafting a cold email. You might start off with a question to get your audience thinking, you might tell a story relating to the situation your audience is facing, or you might want to get straight to business. If you’re trying to reach more than one audience, you might even find that a different approach works best for each of them. Do your research to see which format would best resonate with your target audience. If you need help getting started, Zendesk has some great cold email templates.
3. Make It Personal
Audiences can tell when a cold email is simply a “copy and paste” version of what you send to every other prospect. Creating content that’s cold (pun intended) and impersonal is one of the quickest ways to get your readers to hit the “delete” button. Be sure to add a bit of a personal touch to your email, and include your reader’s name in the intro in order to form a connection right away.
4. Create a Killer Subject Line
You might have the best cold email in the world, but that doesn’t matter if no one is opening it. And what gets someone to open your email? A great subject line. Cold email subject lines should be attention-grabbing, concise, and intriguing, giving your audience a reason to read further. You might consider doing an A/B test to see which version of your subject line leads to more opens.
5. Keep It Short and Sweet
When you’re coming into someone’s inbox unannounced, you don’t want to take up a ton of their time. Instead of dragging out your points, try to keep your email short and sweet. You want to be intriguing, of course, but you don’t want to be over the top, especially in your first communication with your potential buyers.
6. Add a Closing “P.S.”
Adding a “P.S.” to your email is a great way to add a human element into your content. This section is an outlet for you to really connect with your audience, perhaps asking for them to reach out with their questions or reiterate how you can help them. Again, it doesn’t have to be lengthy, but a little goes a long way.
Cold email marketing can be tough to nail down, but it’s also one of the most effective methods of getting new audiences to pay attention. Keep these tips in mind when you’re crafting your next cold email campaign! If you need help creating the perfect content that will engage and convert your audience, WriterArmy can help. Contact us today to get a free quote for our email writing services and more!