Content marketing is a huge part of overall marketing strategies no matter what field you’re in, but it’s particularly important in the world of real estate. After all, to be successful in real estate, you have to reach an interested and engaged audience and present yourself as an authority in your area. Effective real estate content marketing can help you do all this and more. Here are a few of our top tips to consider when planning your real estate marketing strategy.
1. Think About Your Value
Before you actually start planning your content marketing strategy, be specific about the value that you can bring to your audience. Ask what you are looking to provide to your potential clients. Homeowners (those looking to sell) often want to know how to get the most money for their home or how to increase the value of their home. On the other hand, buyers want to know how to get the best deal and find the home that’s right for them. How can you solve these problems for your clients? That’s the main message you’ll want to convey in your real estate content marketing.
2. Define Your Style
Throughout all of your content, you’re going to want to keep a consistent style. Using the same tone in your social media posts, blogs, and web copy will not only give a sense of continuity, but it will also build trust with your audience, since they always know what to expect. Do you want to come across as down-to-earth and friendly? Go for a lighter tone. If you want to appear more professional and experienced, then a slightly more serious tone will help portray that message.
3. Choose the Right Content
Content marketing actually encompasses lots of different types of content, so you’ll want to consider what type is best for your specific message. You could use blog posts, videos, infographics, email funnels, social media posts, and more. Often, you can even combine these types of content or repurpose the information to use in more than one way. Different types of content often work well in combination, such as social media and videos.
4. Create Outlines
When you’re planning your content, it’s easiest to go in with a plan. Creating an outline before you begin will save you tons of time in the long run. You might have a traditional bulleted outline for a blog post or a storyboard for a video. Regardless of the type of content, having an outline will help you get your thoughts in order and ensure you’re providing relevant and valuable content to your audience.
5. Use the Proper Tools
There’s no right way to start composing your content, whether you prefer putting pen to paper or heading to the computer. But you’ll want to decide what tools work best for you. Some promising online tools include Freedom (great for writing without distractions), Evernote (ideal for brainstorming and connecting your ideas between devices), and PomoDoneApp (perfect for setting small chunks of work time to achieve the top level of productivity). You might also consider tools for researching your most effective keywords or even providing inspiration for your next blog post, such as BuzzSumo or Ahrefs.
6. Write Killer Headlines
The headline is the #1 thing that’s going to draw your audience in, so you want it to be effective. In content marketing for real estate, headlines should be attention-grabby, relatively snappy, and emotional. Cliffhangers can often be impactful and push the reader to click ahead to learn more. You can also use a sense of excitement to give the sense that you’re going to be providing something valuable. (If you want more tips about writing incredible headlines, we’ve got you covered!)
Crafting content for your real estate marketing strategy can take time and effort, but it also goes a long way in providing both trending and evergreen material for your clients to benefit from. If you want to learn more about content marketing for real estate, contact WriterArmy today to see how we can help!