Having incredible content means nothing if it’s not getting seen, and these days, just posting your content on your website isn’t enough to get the job done. Luckily, there are tons of amazing content publishing channels out there that can help you spread the word about your company. Here are some outlets you definitely shouldn’t miss when it comes to sharing your content.
When you’re talking about republishing your blog content, there’s almost no better platform than Medium. They make it easy to import your content and bring traffic back to your website. You could even use Medium to give your audience a taste of your blog post, then invite them to your website where they can read the whole thing.
You can use Facebook in a variety of ways to boost your content marketing strategy. You can, of course, post your content to your personal page. If you don’t have a brand Facebook page yet, you should definitely consider creating one and sharing your content there! Finally, get active in Facebook groups related to your industry; just be sure to genuinely interact with others instead of simply looking to promote your own content.
Much like Facebook, you can use Twitter in more ways than one. You can post a link to your blog on your brand account as well as your personal account, and for a narrower focus, check out specific Twitter chats that are related to your industry. Be sure to use relevant hashtags, interact with your audience, and spread out your shares to link to the same article a few times over several months for maximum exposure.
One of the most effective yet unsuspecting content publishing channels is email. Since you’re getting right into users’ inboxes, you have a chance to come off as much more personal than on social media. Email provides a quick and easy way for you to let subscribers know that you’ve posted new content, whether you want to update them each time a blog post goes live or you want to send out a monthly newsletter recapping your content.
LinkedIn works in a similar fashion to Medium, letting you simultaneously publish on your own blog as well as on their platform. This can be a good tool if you’ve built up a large follower count on LinkedIn, either on your business page or on your own personal page. Plus, since users can subscribe to you on LinkedIn, they’ll never miss a post.
Reddit can be an incredible addition to your content marketing strategy, but only if you use it right. Be careful not to share too many posts at once here, or Reddit may flag your account and prevent you from posting. One to two times per month should be more than enough to be effective without being annoying.
Quora has perhaps been one of the most well-known content publishing channels for years now, and it’s not going away anytime soon. Answering users’ questions with a descriptive blog post can really help to drive traffic to your site not only from the original asker, but also from others who find that question in the future.
If you’re looking into content marketing and are in the field of software development in particular, be sure to look into Dzone. This platform not only lets you share your content with others in the field (with more than one million members), but you can also benefit from tutorials and tools for all skill levels.
Ever get overwhelmed by all the information on the internet? Flipboard helps to break it all down into more digestible chunks of content. Plus, when you add your voice to the conversation, you can also keep up with industry trends more easily and read from all sorts of major publications.
You’re probably creating quite a few list-style pieces, and Listly is the perfect place to share them. You can create your lists and publish them for your audience, then your audience can vote on the items you’ve listed. This helps to foster engagement and give you an insight into your audience’s current pain points and concerns.
Writers new and old can benefit from a content publishing channel like Business2Community. This platform brings together marketers, writers, thought leaders, and more, all sharing their experience and knowledge in your given field.
The content curation software available through Scoop.It lets you share your own content, find pieces from others, and share it all with your followers. More than two million monthly users are already on Scoop.It, so it’s an excellent way to boost your organic traffic.
13. Growth Hackers
If you’re really dedicated to growth, Growth Hackers is the place to be. You can post your content, work with others, attend AMA (Ask Me Anything) sessions with leaders in your industry, and more.
It’s a good use of your time to consider repurposing your content, like turning a blog post into an infographic, for instance. SlideShare lets you do just that; you can take your content and transfer the information into a handy presentation, helping you reach a wider audience and present that content in a new, unique, and exciting way.
Particularly if you have a smaller business, BizSugar could be an amazing platform to utilize. Here, small business owners and entrepreneurs can engage and learn from each other, giving you networking opportunities you might not find anywhere else. Plus, BizSugar lets you take advantage of tons of helpful tools and attend exclusive online events.
Taking advantage of these content publishing channels is a great way to spread the word about your business and put yourself out there as an industry authority. But first, you need content! That’s where WriterArmy comes in. We hold decades of experience creating engaging and effective content for a wide range of fields, helping you secure the attention of your audience and boost conversions with ease. Contact us today for a free quote!