Content marketing is a huge aspect of overall digital marketing, and it’s not going away anytime soon. 70% of marketers say they’re currently making an active investment in content marketing. To really make the most of your strategy, though, you need a team of talented writers who can present your company and its offerings in the best light.
(image from https://blog.hubspot.com/marketing/content-marketing)
While you might consider hiring writers yourself and managing your own writers, this method of producing content can actually be much more costly than you might realize. We’re not only talking about the actual money involved in hiring writers. If you want to know the true cost of hiring a writer, read on.
Time Spent Providing Specs
In order for your writers to really understand your products and the goals of your business, it’s all about providing the right specifications. If your writers don’t have the right information to begin with, then they won’t be able to produce the content you’re expecting. So, it’s up to you to provide those specs.
This step might not sound that time-consuming. After all, you know the ins and outs of your business. But if you’re not experienced in working with writers, you might not be aware of all the information they need to create content. So, you could actually end up spending much more time than necessary finding the right information to provide to your writers.
Hassle of Hiring and Firing
Any business owner understands that hiring and firing employees is not only a time-suck, but it’s simply a hassle. Managing your own writers is no exception. Taking the time to find the proper writers to make up your team can take hours upon hours, and in the meantime, you’re missing out on giving valuable content to your audience.
If a writer doesn’t work out, then you’ve got to go through the hassle of firing as well, and the whole process starts over again. You could be wasting lots of valuable time that you should be funneling back into the aspects of your business that you’re most passionate about.
Wasting Time with Revisions
Content writing isn’t perfect the first time. Your writers are only human, after all. So, it makes sense that your writers’ first attempts at content will likely need some revisions. Even if a piece only needs one round of edits, it can still take up valuable time and energy trying to get those edits made. Not only do you have to review the piece in the first place, but you also have to communicate your new expectations to your writers.
Revisions might seem like an unnecessary part of the writing process, but they can really make or break a piece of content. You have to spend time addressing typos or grammar errors, but you also have to make sure your writer is getting the true message of your business across. All of the back-and-forth when managing your own writers, though, can take much more time than you might think.
What You Could Be Doing Instead
When you’re spending time providing specs, hiring and firing writers, and requesting revisions, content marketing can take more time than you realize. Even if you’re just spending one hour per day on your content writing strategy, that totals up to five precious hours per week (or more) that you could be spending on other parts of your business.
With those extra hours, there’s no limit to the improvements you could make for your business. You could spend that extra time developing new products or services, improving your overall marketing strategy, or simply working to map out the next steps to take your business to the next level. Wouldn’t you rather spend your time actually enjoying your business instead of managing writers for hours on end?
Work with a Content Agency Instead of Managing Your Own Writers
Content marketing is vital to the success of your business, since it can help you spread the word about your company, engage with new potential customers, and prove yourself as an authority in the industry. But if you’re hesitant to hire and manage your own writers, there is another way. Working with a content agency allows you to reap all the benefits of content marketing without managing your own writers.
WriterArmy is a leading content creation and inbound marketing agency based out of Seattle, Washington. We’ve been in the content marketing industry for nearly a decade and employ an all-star team of writers with experience in all the most in-demand verticals, including real estate, legal, medical, and more.
The cost of hiring a writer is much greater than working with a team like WriterArmy. We handle all the back-and-forth with writers, providing all of your information to them and handling revisions. All you have to do is tell us about the content you want, then sit back and wait for us to deliver. The majority of projects are delivered within 3-5 business days, if not sooner.
We are proud to offer engaging and effective content that can help boost your SEO performance and connect with your audience. You’ll be assigned your very own account manager to handle all of your content needs, and we can also supplement your content creation with our unique and impactful inbound marketing services.