Making your law firm stand out is one of the most important keys to success in your industry. The legal field is an extremely saturated one, so you have to prove to your potential clients why your firm is the one for the job. One of the best ways to do that is through an effective, well thought-out content marketing for law firms strategy. But what is law firm content marketing in the first place, and what types of content will be most effective for your firm? We’re here with your answers.
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What is Content Marketing?
So, what is content marketing? In short, content marketing involves creating and sharing content in order to connect and engage with your audience. There are all kinds of content types to choose from, from blog posts to social media posts to email funnels, videos, infographics, and more.
Content marketing can not only help you connect with your audience and build brand loyalty, but it can also help you prove your authority in the industry. By providing value to your audience without explicitly asking for something in return, you’ll prove that you genuinely care about your potential clients, and you’ll show that you’re the experts for the job when the time comes.
Basic Content Marketing Tips
When it comes to content marketing for law firms, there are a few tips to keep in mind regardless of what type of content you’re creating. First, narrow down your target audience and work to create content that appeals to them in particular. Identify the most common demographics that you serve. What are your client’s major concerns, and how can you address them?
Secondly, doing some basic keyword research will help you find the direction of your content and will also improve your SEO, or Search Engine Optimization, performance. Essentially, keyword research will help identify what words or phrases your target audience is searching for. The better your SEO is, the more likely that your law firm will appear in search results for those keywords.
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Best Types of Content for Law Firms
Now to the true question: what are the best types of content for law firms? While virtually any type of content can be effective when done correctly, these three types are particularly impactful, especially for those law firms who are just diving into content marketing.
1. Social Media Posts
Social media is an awesome content marketing tool for any industry, but it can be particularly effective for law firms. You can target your content to clients in your area, which is great for local SEO traffic. Social media posts allow you to either be short and sweet in your messaging or share longer content, such as blog posts on your website.
On top of that, social media is inherently engaging. After all, the word “social” is right there in the name! As a law firm, it’s particularly important that your potential clients feel like they can trust you, and forming a genuine relationship through engagement is a wonderful way to establish that trust.
When it comes to expanding on a topic within your industry, blog posts are wonderful avenues. On your blog, you can answer some of the most common questions you get from your clients, offering valuable content that audiences can benefit from at any time. You can also use your blog to address trending topics in your industry, bringing in new audiences and staying relevant on subjects that your audience is actively talking about.
Your blog is also a great place to highlight your law firm in particular. If you’ve worked on a newsworthy case lately, you can talk about your successes. You can also discuss any community events you’ve been a part of or upcoming events you’re planning to hold. Just make sure to share that information on social media as well!
Do you have a topic that’s just too in-depth to cover in a blog post? Getting lots of requests to cover a certain question or discuss a process of the legal system? An eBook is a great way to do that. By offering an eBook, you’re working to prove your industry authority, and you’re helping your law firm stand out by offering unique and valuable content.
You can even use eBooks to help expand your mailing list. By putting your eBook behind a lead capture form that requires an email to access, you’ll be able to easily track how many downloads you get, and you’ll instantly get more leads for your firm. It’s a win-win!
When it comes to law firm content marketing, a little research and strategy can go a long way. To help with your content marketing strategy, WriterArmy is here. We have nearly a decade of experience working with law firms for content marketing, and we can both direct your strategy and create content. Contact us today for a free quote for any of our services!