Content writing for law firms is one of the most effective ways for your firm to set itself apart from the competition. Not only are you able to share about your firm and its accomplishments, but you can do so in a way that attracts a larger, more engaged audience. There are all kinds of content writing formats, from blogs and email chains to social media posts and more. But you don’t have to try all these different kinds of content to see big results.
Getting started with content writing can be easy if you approach it the right way. Here, we’ve rounded up the top five types of content writing for law firms. Investing in these five areas will ensure you get the most bang for your buck.
- Blog Posts
Even more so than any law firm, any business that wants to bring in new traffic should be blogging. Do some SEO keyword research to see what phrases your audience is searching for most often, then integrate those keywords into your blogs to give you a better chance at the top spot on Google.
When you blog, be sure to cover both evergreen pieces and trending topics. Evergreen pieces tend to stand the test of time and cover the general search queries that will always be relevant, such as, “How long does the divorce process take?” or “Do I need an attorney to write my will?”
Trending topics, on the other hand, could include recent cases in your field that have appeared in the news or new laws that are being passed that will impact your target audience. By covering both areas, you’re producing a wide breadth of content that is sure to keep your audience talking.
- Case Studies
Visitors to your website will hopefully turn into clients one day. But before they choose to work with you, they’re going to want to know how you can help them in their unique situation.
If you’ve ever heard the phrase, “Don’t tell. Do,” it works in this scenario. Instead of using vague terms to convince them, put together some case studies.
Case studies help to show off your previous work. In content writing for law firms, case studies can involve the details of former cases you’ve worked on (with respect to the former client’s privacy, of course). By showing a real-life situation, you’re providing future clients with detailed examples of how you could help them.
When you’re searching the web and you see an article that’s a huge wall of text, you’re likely to click away. There are other ways to make large posts seem smaller and easier to handle. To make your content easier to read and digest, consider writing some listicles.
According to SEMrush, listicles are the second most popular type of content, preceded only by “how to” articles.
Listicles use lists (as you can probably guess) to summarize or outline a particular blog topic. You may write something like, “4 Things to Know Before Filing for Divorce in Colorado” or “5 Questions to Ask Before Hiring an Attorney.”
The listicle format works well for outlining processes or giving advice about a certain topic. These articles are more visually appealing and don’t seem intimidating compared to huge paragraphs, which is part of what makes this format so successful.
If you’re looking to spread your content wings a bit, you don’t have to stick with short-form pieces. Your average social media post may be around 100 words, while a blog could be 1,000. But you can share even more content by creating eBooks.
eBooks can be a useful tool for growing your audience. Since these pieces are longer and more in-depth, audiences are usually willing to do something in return, such as signing up for your email list. Not only are you putting out unique content, but you’re building your subscriber count at the same time.
eBooks can be written about virtually any topic and are great for any area of law practice. They give you a chance to show your expertise while also providing valuable insights and advice to your readers, helping to build trust with them. On top of that, they set you apart from the competition, since you can offer a product they can’t.
Testimonials can go hand in hand with case studies, but these are important all on their own. Writing a case study is amazing for outlining your process for handling a case, but when prospects get to hear feedback from the clients themselves, it holds a whole new level of prestige.
Reaching out to your satisfied clients and asking for a testimonial is a quick way to build your reputation and provide content for your audience. These testimonials don’t have to be long to be effective; even as little as one or two sentences are fine.
You can then share your testimonials on social media or integrate them into your blog posts to get some extra traction. Just be sure to thank the client who provided the testimonial and give them recognition wherever you post their quote.
Content Writing for Law Firms from WriterArmy
Content writing and content marketing don’t have to be intimidating. You can reap huge benefits from adding a few posts a week into your schedule. If you’re just starting in the world of content marketing or want to revamp your current strategy, WriterArmy can help.
WriterArmy is a top content creation and marketing company based out of Seattle, Washington. We employ a talented team of American and Canadian writers to produce all the types of content we’ve listed above, as well as white papers, email campaigns, social media posts, and more.
We hold ourselves to the highest quality standards and always guarantee your satisfaction. Our team has served customers from around the globe in every field imaginable, from real estate and law to medical, education, SaaS, and countless others. You’ll be led through the process by a dedicated account manager who will be your point of contact for any questions.
It’s time to get your content strategy off the ground. Contact WriterArmy today to learn more.