SaaS copywriters are an essential part of modern-day digital success. They provide all the written content seen on websites, blogs, products, newsletters, cold emails, and so much more.
But how do you find the best copywriters for your business? There are so many different options you can choose from between copywriting agencies, content platforms, in-house and freelance copywriters, and each comes with a number of pros and cons.
To help you make a more informed decision when choosing your SaaS copywriter, let’s dive into just what SaaS consists of, the multiple benefits of good copywriting, and the pros and cons of choosing WriterArmy versus a freelance option.
What is SaaS?
Software as a Service (SaaS) is a service by which software can be accessed without requiring a prior download. Instead, SaaS services allow individuals and companies to simply hop on the internet and retrieve whatever software they need. This allows them to save a ton of storage space that would otherwise be taken up by expansive, complex software systems.
The services and applications these SaaS systems provide are also known by a variety of names including Web-based software, on-demand software, and hosted software, and each of them operates on an SAAS provider’s servers. This allows for many different improvements throughout the software’s usage including increased security, better availability, and superior performance. Additionally, it is very easy to customize for individual users and companies.
SaaS requires minimal set-up and maintenance costs, it can be accessed from anywhere, it’s scalable to grow and change as your needs do, it’s equipped with frequent automatic updates, and has one of the highest security levels of any system on the market today.
Why Good Copywriting Matters in Saas
Throwing 1,000-2,000 words on a document and uploading it to your website is easy. Making sure that content is set up to be SaaS optimized is a whole other beast.
If you only focus on writing the content you think your audience wants in the style that you prefer, you might be successful at drawing in traffic. But if you don’t implement the best SaaS writing practices, you’re far more likely to lose audience conversion opportunities. This happens when your landing pages are too long, when you focus on diving into the features of a product or service rather than its benefits, and when you’re hitting far fewer target audiences than you should be.
But if you concentrate on working with strong SaaS copywriting techniques, you’ll be able to gain more traffic, see more mailing list and incentive sign-ups, increase your conversion rates and CTRs (click-through-rates), lower your CPC (composite processing control), and increase both brand and product awareness.
Pros and Cons of Working with WriterArmy
Working with WriterArmy as your SaaS copywriting content provider comes with many advantages.
Pro: No Legwork Required
When you work with an established copywriting service like WriterArmy, you never have to worry about finding the right copywriters again because we do all the work for you. We thoroughly vet each one of our writers with interviews, portfolio overviews, and writing tests to ensure they meet our quality expectations before we admit them into our writer pool. You’ll only be working with the best SaaS copywriter.
Pro: Variety of Content Types
When you work with individual copywriters, they are usually quite limited in the topics and writing types they’re proficient in. If you find a good blog writer, they may not be able to draft your website copy or cold emails. If you find someone well-versed in one aspect of your niche, you may find they know little to nothing about other important areas your company wants to focus on.
With WriterArmy, we have a large staff of dedicated writers who specialize in a wide range of topics and content types. This guarantees you’re always sure to have copy drafted by individuals who know what they’re doing, and who do it well.
Pros and Cons of Working with a Freelance SaaS Copywriter
There is also a number of benefits and downsides to working with a freelance SaaS copywriter that you should consider.
Con: Finding a Good Copywriter is Hard
When you work with a freelance SaaS copywriter, you don’t find them through established companies. You have to go hunting for them. And when you find copywriters, you have to do all of your vetting and hope that the individuals you’ve chosen are quality candidates for the position.
If they don’t meet your quality standard, you lose not only any money you’ve spent on unsuccessful copy, but also all the time you wasted interviewing them, setting up payroll, and trying to make the business relationship work.
Additionally, there’s no guarantee that the SaaS copywriter you choose will be well-versed in your specific niches, nor that they’ll be able to deliver the copy types you require if they don’t have broad-ranging copywriting skills that extend beyond blog writing.
Con: Top-Level Copywriters are Expensive
Freelance copywriters come with a wide range of different rates. Some will charge you fractions of what platform and agency-associated copywriters will, and others charge even more.
So if you’re fortunate enough to find a good copywriter, you’d better hope they have reasonable rates. The majority of top-quality writers charge high fees for their services, and this can put a serious dent in your copywriting budget.
There are, of course, copywriters who have great writing skills and reasonable prices, but they’re even harder to find.
Pro: Long-Term Success is Possible with the Right Copywriter
If you do your due diligence, you may be able to find a good freelance SaaS copywriter at a price that works for you. And once you’ve set up a relationship, they’ll be able to become very familiar with your business and specific niches.
However, it takes a lot of careful research and a bit of trial and error to find the right person. So, if you have a rather limited amount of time and you don’t want to hire a number of different people to satisfy your content needs, hiring WriterArmy may be the best choice for you.