Did you know that over 80% of B2B sales leads come from LinkedIn? Or that LinkedIn members tend to have a higher income than members of other social networks? If not, then you’re not alone. However, you may be passing up opportunities for both sales and events. For many companies, a major missed opportunity is…
LinkedIn isn’t just a job search site anymore. And people don’t use it only for networking, either. Surprised? You shouldn’t be. Nowadays, LinkedIn has matured into a full-fledged business forum. Beyond keeping track of people and finding jobs, LinkedIn has become a haven for sales and marketing professionals. In particular, professionals in the B2B LinkedIn…
Did you know that 94% of B2B marketers use LinkedIn for lead generation? That’s a higher percentage than for any other social media network. Perhaps this is unsurprising when you consider that LinkedIn is a business-focused social network. After all, when people log onto their LinkedIn accounts, they expect business-related content. This content includes LinkedIn…
No matter what you sell, reaching out to B2B decision-makers can be tough. After all, most industries are highly competitive, and corporate buyers are practically bombarded with marketing messages every single day. Add the fact that relationships are critical in business, and it’s easy to see why many sales professionals struggle to get their foot…
If you want to learn what is lead generation marketing and what are the proper strategies to make your campaigns as effective as possible, you’ve come to the right place. Today we’re going to answer the following questions: Let’s get started. What Is A Lead? A lead is someone who shows interest in doing business…
Now more than ever, content marketing has shown the highest ROI in the digital era, with the current estimated value of the content marketing industry reaching $600 Billion by 2024. Research conducted by Hubspot tells us that 44% of consumers read 3 to 5 blogs before making a purchase, and as a result, 89% of…
As a business, running your B2B marketing efforts isn’t always easy. After all, not only do you need to determine where to start finding potential customers, but you also need to nurture those leads until they convert into paying customers. In marketing, we call finding potential customers “lead generation,” and very few campaigns can be…
Content writing is the process of writing and editing digital marketing material, including blogs, emails, video and podcast scripts, and platform-specific social media content, and is now more essential than ever for any business or agency. That’s the main reason behind the increasing demand for content writing service providers. According to Hubspot, 44% of consumers…
When we talk about B2B marketing we refer to any marketing practices targeting businesses or organizations. Companies providing Sofware as a Service (SaaS) or Human Resources (HR) services to other organizations are great examples of industries that usually require B2B marketing. By staying up to date with the latest B2B marketing statistics you get one…
Content creation is a vital aspect of any B2B buyer’s journey. After all, solid content creation is needed at virtually every level of a business’s marketing operations. You need blogs to increase your online presence, social media posts to increase engagement, reports, eBooks to remain a competitive industry leader in your field, and much, much…