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How to Generate Leads with Content Marketing
All of your marketing strategies share one main goal: get sales. But before you can get sales, you have to generate leads. Bringing people to your company and its offerings…
Why Do You Need A Content Marketing Plan?
The old saying goes, “If you fail to plan, you plan to fail.” This sentiment especially applies when it comes to your content marketing plan. There’s more to marketing your…
What is a Marketing Funnel and How Do You Optimize It?
One of the most vital parts of sales is marketing, but no marketing strategy is one-size-fits-all. After all, your business is unique, so your marketing approach should be as well…
HubSpot CRM vs. Salesforce – Pros and Cons
Using a CRM (Customer Relationship Management) system is a great way for businesses, big or small, to keep track of their various relationships and interactions with customers. Instead of having…
Ideal Customer Profile: A Promising Marketing Tool
Defining your ideal customer profile (ICP) is one of the most important steps you can take towards creating a successful sales strategy. What Is An Ideal Customer Profile? It is…
How Should You Measure the Success of Your Content Marketing?
Effective content marketing is one of the best strategies you can take when it comes to marketing your business online. Content marketing not only helps you provide valuable information to…
16 Essential Content Marketing Tools
There’s no match for a solid content strategy, but fortunately, there are literally hundreds of content marketing tools to help you get the job done. Each comes at a different…
Why Content Marketing is Important
Content marketing has become more and more commonplace over the years and is now a major aspect of many businesses’ overall marketing strategies. But is it really worth the effort?…
Why Video Content Marketing Remains Powerful
There’s no doubt that content marketing is coming to the forefront of the marketing world. Reaching audiences through valuable content is an excellent way to prove your industry authority and…
Is HubSpot for Startups Really Ideal?
So, you have a startup or small business. You may be wondering: Do I need a platform to manage my business? Is something like HubSpot the right fit for me?…