B2B Case Study: Do’s and Don’ts to Write a Riveting Piece

B2B Case Study: Do’s and Don’ts to Write a Riveting Piece

A B2B case study is one of the best ways you can promote your business’s capabilities and credibility. These case studies are an invaluable marketing tool used by countless businesses. They work to assure your potential customers, investors, and other contributors that your company’s claims about itself are valid before pushing them through your sales…

Social Media Ad Copy: 5 Qualities of High-Performing Content

Social Media Ad Copy: 5 Qualities of High-Performing Content

Think that social media ad copy doesn’t matter? Think again. More than half the world’s population, accounting for over 4.7 billion people, currently uses social media in some capacity. That’s why it’s critical that you’re producing social media ad copy that resonates with your audience, encourages engagement, and shows off your brand voice. If you’re not…

Content for Coaching Websites: 4 Compelling Tips for Success

Content for Coaching Websites: 4 Compelling Tips for Success

The number one struggle for most new coaches revolves around one thing: securing clients. Coaching is a service-oriented business, and most coaches became coaches because they feel compelled to serve. It’s part of what fulfills them and is at least as important as turning it into a viable living.  However, that means securing clients. Early…

10 Biggest Content Writing Mistakes Marketing Agencies Make

10 Biggest Content Writing Mistakes Marketing Agencies Make

Many businesses have recognized the benefits of creating a content marketing strategy, but it can be time-consuming and stressful to manage your own team of writers. That’s why content marketing agencies have become so popular over the last several years. Marketing agencies can be incredibly helpful for businesses looking to extend their reach and prove…

Content Agencies: WriterArmy vs. Compose.ly vs. Scribly

Content Agencies: WriterArmy vs. Compose.ly vs. Scribly

Content agencies are in high demand today with businesses all over the world needing quality blogs, articles, webpage content, emails, newsletters, and so much more available to generate solid leads and drive traffic.  Three of the biggest names in content marketing right now include WriterArmy, Compose.ly, and Scribly. Each service comes with many excellent benefits…