A decade ago, it was relatively common to go online, type something into Google, and get some fairly random results. It was also possible to completely miss relevant material because you didn’t accurately determine what version of keywords an article was using. Both of these scenarios could easily result in frustration or a multi-hour treasure…
Did you know that over 80% of B2B sales leads come from LinkedIn? Or that LinkedIn members tend to have a higher income than members of other social networks? If not, then you’re not alone. However, you may be passing up opportunities for both sales and events. For many companies, a major missed opportunity is…
Have you ever run a Google search and received many results which are irrelevant or don’t match your search intent? If so, you were probably very happy when the Google Bert update was released. At the time, Google said that this update, released in October 2019, would affect about 10% of Google searches. This estimation…
Whether you’re an affiliate marketer, a local business owner, or an e-commerce brand, chances are that you’ve heard of the Google core algorithm update. After all, Google made a lot of changes in the past year, and many people who had top-ranking websites found their positions decline suddenly. Likewise, some sites perform better after the…
Up until recently, many of us found that the first few results for a Google search query would be hard-to-use websites. Pop-ups and slow page load times were a huge problem. And when you consider that 39% of consumers will navigate away from a page if images load slowly, it’s easy to see how poor…
One of the best-known facts about SEO is that if your website is on the second page of Google for a particular keyword, you won’t get much organic traffic. That’s because over 90% of organic search traffic goes to the first few search results after the advertisements. Unfortunately, staying on the first page of Google…
New businesses and older companies have one thing in common: the need for content marketing, which often happens through the company website. Considering 68% of web experiences start with a search engine query, it’s easy to see why SEO content and copy continue to grow as a priority for any business with an online presence…
Did you know that a whopping 53% of web traffic comes from organic search? Or that Google has a global search engine market share of nearly 92%? These statistics both show us how important it is for our web pages to place high on search engine results. Quality writing and a good grasp of SEO…
Did you know that Google processes some 8.5 billion searches per day? That’s more than one search for every person on this planet! In fact, a survey by Moz found that the average respondent consults Google 3.5 times per day. Most of us love Google for one main reason — because it consistently serves up…
There’s an age-old question, “if a tree falls and nobody is around to hear it, did the tree make any noise?” While most people who try to answer the question are interested in philosophy or science, there’s a related question in digital marketing. For marketers and agencies, it’s “if we publish something and it doesn’t…