LinkedIn isn’t just a job search site anymore. And people don’t use it only for networking, either. Surprised? You shouldn’t be. Nowadays, LinkedIn has matured into a full-fledged business forum. Beyond keeping track of people and finding jobs, LinkedIn has become a haven for sales and marketing professionals. In particular, professionals in the B2B LinkedIn…
Whether you have a large e-commerce website or a small nonprofit website, there’s little question that you need SEO content. SEO stands for Search Engine Optimization, and it involves writing your content so that it performs well on search engine results pages (SERPs). This is important because over 90% of organic traffic on Google goes…
Did you know that 94% of B2B marketers use LinkedIn for lead generation? That’s a higher percentage than for any other social media network. Perhaps this is unsurprising when you consider that LinkedIn is a business-focused social network. After all, when people log onto their LinkedIn accounts, they expect business-related content. This content includes LinkedIn…
Increasingly, blogs and social media are the primary ways to reach out to potential customers. They also help build a community around brands. So it’s no surprise that websites with blogs get 3.5 times more traffic than those without, according to Oberlo. When you consider that over half of the website traffic globally goes to…
Now more than ever businesses need high-quality content writing to reach the right audiences and differentiate themselves from their competitors. Many choose to outsource their content due to time constraints, a need for content that helps their business look more professional, and the need to connect with their audience on a deeper level. One of…
LinkedIn has become the most popular platform for B2B lead generation, and data shows that 89% of B2B marketers use LinkedIn gen forms, so today we’re going to discuss what LinkedIn lead gen forms are, why they are effective for lead generation, and go over five tips to make the most of them. What Are…
These days, the most effective way to market most products and services is through content marketing. With content marketing, you get to educate the audience about your products and services, talk about industry trends, unique selling points, and even add a little humor to the day. However, you need to produce content within a Search…
Content writing has become one of the highest priorities for agencies that want to improve their SEO and conversion rate. The choice between hiring an in-house writer, a freelance content writer, or content writing services can be difficult, but hiring a content writing service may be the best option for agencies. Today we’re giving you…
In the B2B sales space, a lot of professionals talk about LinkedIn InMail Messages. This is unsurprising when you consider that they are messages you must pay to send. After all, regular messaging on LinkedIn is free, and if you have someone’s email, then you can send them a message for free. However, email has…
No matter what kind of website you run, every page on your site needs certain SEO attributes. These items help your site rank well on the search engines, attract visitors, and serve as a good first impression of your brand. One of the more important attributes is the meta description and it’s very important to…