A quick Google search is often all it takes to make healthcare decisions. Patients will see names, contact info, and reviews and use this information to decide which healthcare provider they wish to visit. Consulting a medical provider is a vulnerable experience, and every patient wants someone they can trust – someone kind, caring, and competent.
The good news is you can start establishing that trust even before meeting patients face-to-face. Medical content marketing is one of the best strategies to improve the visibility of your clinic. These are the top steps you can take to proactively reach potential patients in your healthcare practice.
1.) Build a Website
Showcase your services and specialties on an easy-to-navigate webpage. This is crucial for establishing a positive first impression, so the website should strike an inviting tone but also demonstrate professionalism. Ensure it is easy enough to navigate for those who do not have an advanced level of digital literacy.
Of course, beyond the initial appearance, your website should include everything patients need to know about you and how to access your services. This might include a doctor’s profile, consultation timing, courses of treatment, health departments, and methods of booking an appointment.
To establish your healthcare expertise, consider weighing in on important medical topics within your specialty. Blog writing for doctors provides an excellent means of connecting with potential patients. After all, there are about 3.5 million Google searches each day relating to medical questions. Consumers are hungry for medically accurate and reliable information. Use a blog platform to educate and inform.
First, conduct a little research on the most-asked questions. Figure out what information is most relevant to patients. Using this information, you can create information content on common ailments, correct common misunderstandings, and give simple advice. Blogs are also a great place for patient testimonials. Stories are some of the most effective ways to reach an audience.
3.) Create Engaging Videos
Many of us are visual learners, and so there is no better way to convey information than through videos, especially those with simple infographics. Over 5 million videos are watched on YouTube every day. Create your own channel to provide information, even entertaining content for viewers. Already some healthcare practitioners have a worldwide following.
4.) Leverage Social Media
Connect with your audience through Facebook posts or on LinkedIn. Social media is an important digital marketing tool, providing constant updates on the latest news and trends from the medical world. Younger generations especially are a key demographic on these platforms.
Be sure to customize your content to the platform. For instance, Facebook and Instagram are ideal for posting facts, infographs, or short quotes. However, LinkedIn would be more appropriate for attracting a professional network. For increased effectiveness, social media posts should be regular – every day or other day.
5.) SEO Optimization
So you’ve got a great website, blog, videos, and social media presence. None of this matters if you don’t appear in Google searches! Search engine optimization involves increasing the quality and quantity of website traffic.
How do increase your SEO? For on thing, include common key words within your content. These are words that are frequently found in Google searches. Additionally, consider listing your business on Google My Business Listings. With an intentional approach, it won’t take long for your content to generate traffic.
Improving your healthcare content strategy may seem a daunting task, but WriterArmy can help. We offer comprehensive marketing consultations and a wide range of content services. To learn more, contact us for a free customized marketing proposal that will expand your clientele.