How to Use Semicolons and Colons: The Complete Guide for Engaging Writing

How to Use Semicolons and Colons: The Complete Guide for Engaging Writing

English grammar can be complicated, but having a good grasp of grammar rules can take your writing skills from good to great. Varying your punctuation and sentence structure is a good way to keep your reader interested and ensure your information is coming across in the clearest way possible. One of the major confusions about…

Content Writing 101: How to Optimize a LinkedIn Profile for Recruiters

Content Writing 101: How to Optimize a LinkedIn Profile for Recruiters

Are you telling the story you want to tell with your LinkedIn profile? You can when you optimize your LinkedIn profile for recruiters. What exactly is your brand? Why should anyone choose your brand over others? How do you deliver on what you promise to those who use your product or service? An ideally optimized LinkedIn…

What are the Best Equity Crowdfunding Platforms?

What are the Best Equity Crowdfunding Platforms?

Equity crowdfunding is a legal method by which individuals and businesses can raise capital online. This method doesn’t rely on an exchange of services or products as many other finance-gathering operations do. Instead, it depends on the generosity of various investors who have been invited to participate in the company’s equity growth. Usually, equity crowdfunding…

Writing Service Companies: WriterArmy vs. Peak vs. Best Writing for Business

Writing Service Companies: WriterArmy vs. Peak vs. Best Writing for Business

No matter what industry you’re in, you must rely on solid writing skills to succeed. Some companies like to keep their writing, marketing, and project management systems in-house, and that may work well for a few businesses, but others may struggle to keep up with the demands of SEO and consistent, high-quality content creation. That’s…

5 Benefits of Automating Chat Conversations for Your Website

5 Benefits of Automating Chat Conversations for Your Website

Automating chat conversations is a relatively new phenomenon. “You’re going to put a robot on my website?” Years ago, this is what business owners thought when we mentioned the idea of automated chat conversations on their websites. The timing was still a little early and the technology wasn’t quite as advanced yet. There are many…

How to Improve Your Copywriting Skills: 5 Books to Start

How to Improve Your Copywriting Skills: 5 Books to Start

Wondering how to improve your copywriting skills is a natural curiosity of all writers. If you’re in the world of copywriting already or are thinking of starting a career as a copywriter, you’re not alone. This line of work is expanding rapidly, including freelance copywriters, writers working with agencies, and writers starting their own businesses….

B2B Case Study: Do’s and Don’ts to Write a Riveting Piece

B2B Case Study: Do’s and Don’ts to Write a Riveting Piece

A B2B case study is one of the best ways you can promote your business’s capabilities and credibility. These case studies are an invaluable marketing tool used by countless businesses. They work to assure your potential customers, investors, and other contributors that your company’s claims about itself are valid before pushing them through your sales…