As a business, running your B2B marketing efforts isn’t always easy. After all, not only do you need to determine where to start finding potential customers, but you also need to nurture those leads until they convert into paying customers. In marketing, we call finding potential customers “lead generation,” and very few campaigns can be…
Writing high-quality content is an art form that businesses and agencies can leverage to boost SEO, build brand recognition, and increase their conversion rate. That being said, it’s not always easy to create high-quality content writing month by month, and that’s why we’ve gathered the 3 top attributes that should always be present in any…
Content writing is the process of writing and editing digital marketing material, including blogs, emails, video and podcast scripts, and platform-specific social media content, and is now more essential than ever for any business or agency. That’s the main reason behind the increasing demand for content writing service providers. According to Hubspot, 44% of consumers…
As a business owner, chances are that you hear a lot about SEO. Search Engine Optimization (SEO) is the process of making a website more visible in search engines like Google. Website owners do this in several ways, such as by adding tags and descriptions to each page, but there are other factors, such as…
If you’re working to improve your search engine optimization (SEO) performance, you’re probably focused on targeting the right keywords and ensuring your website is quick to load and easy to navigate. But did you know you can improve your SEO with guest posts? Guest posting is a popular and effective way to improve your search…
When we talk about B2B marketing we refer to any marketing practices targeting businesses or organizations. Companies providing Sofware as a Service (SaaS) or Human Resources (HR) services to other organizations are great examples of industries that usually require B2B marketing. By staying up to date with the latest B2B marketing statistics you get one…
Writing is nothing less than an art. It’s truly a talent to be able to tell a well-crafted story that resonates with your audience, whether you’re pitching a product for a business or creating a fictional world. One aspect of effective writing is your grammar and, within that, your punctuation usage. Learn how to use…
Google is the world’s leading search engine accounting for 92% of the world’s online searches. Let’s learn how to write successful google ads for online courses. Most of us heavily rely on Google for our everyday questions: if you want to find the nearest pizza place, you just look it up on Google to find…
Running a successful eCommerce business relies heavily on your SEO optimization. Without proper optimization, your business won’t appear or rank properly in search engines like Google. But according to Hubspot, 50% of businesses struggle with staying up to date with search engine algorithms and how they change. Let’s understand some best practices to enhance the performance…
Brackets and parentheses are two very similar forms of punctuation, and it may be easy to confuse one for the other. But while they appear similar, brackets and parentheses operate very differently. Let’s dive into Brackets vs Parentheses. Parentheses are typically used to separate unnecessary information from any kind of text while brackets are used…