There’s no doubt that content marketing is coming to the forefront of the marketing world. Reaching audiences through valuable content is an excellent way to prove your industry authority and offer material that your audiences can benefit from both now and in the future. But content marketing can go well beyond blog posts and social media content. If you haven’t considered video content marketing, here are a few reasons why you should start.
Video is More Memorable Than Text
When you present your audience with a wall of text, they’re likely to be intimidated by all that information. Even if they do read the entire piece, there’s a good chance that they won’t remember everything you’ve told them. If you have a complex subject to discuss or you simply want to make sure your audience remembers your information, consider turning it into a video.
One study found that viewers retain a whopping 95% of the information they get from a video compared to just 10% of the information if they read it in text. Not only will your audience remember the info you’re giving them, but they’ll also become accustomed to your brand voice.
You Can Thoroughly Explain Your Offerings
Filming a video is a great way to visually show your audience what you’re offering them. If your company offers products, you can make quick videos to demonstrate how they work or answer some of your most frequently asked questions. By showing your audience instead of simply telling them, they’re more likely to feel confident in their purchase and get the most out of your products, leading to happier customers overall.
Alternatively, if you specialize in services, you can talk through your offerings and explain the benefits. You can explain the differences in your services and discuss which option may best suit a particular user. Either way, your audience will come out with a clearer understanding of your company and what you can do for them.
(image from https://visme.co/blog/video-marketing-statistics/)
They Rank Well for SEO
Video content marketing isn’t only great for communicating with your audience; it can also be incredibly effective for increasing traffic to your website. Often, Google will push videos up to the top of search engine results, helping boost your SEO. Just make sure you do some thorough keyword research and target the words and phrases that your key audience would be looking for.
They Offer Major ROI
If you’re looking for a marketing method that offers an incredible return on investment, video marketing is the way to go. This statement might seem counterintuitive at first. After all, many business owners think that videos are quite expensive and take a lot of time to produce. Luckily, that couldn’t be further from the truth. You can make a top-quality video with a smartphone and some good natural lighting.
With just a small investment of your time and money, you can get virtually endless returns from your videos. They can remain on your website or YouTube channel to serve new and existing customers for years to come. From explainer videos to behind-the-scenes looks into your company, any sort of video you produce can be infinitely sharable and rewatchable.
Video Content Marketing with WriterArmy
If video content marketing is new for you, you’ve hopefully gotten a glimpse into how and why this avenue is so powerful. But you might be confused or hesitant about where to start. Luckily, you don’t have to go at it alone. Turning to a trusted content marketing agency like WriterArmy is the perfect way to get started.
WriterArmy has worked with clients from all around the world to produce all sorts of valuable content, including informative and engaging videos. We’ll work with you to understand your unique offerings, goals, and expectations, then we’ll craft a personalized video content marketing strategy that best meets your needs. Alternatively, you can use a ready-made service from our extensive catalog. Our writers and content managers bring years of experience in the most in-demand verticals, allowing us to understand your needs and perfectly position you against your competition.
For more information about video content marketing, contact WriterArmy today for a free quote!