Commercial real estate blogs are just one way that the field is expanding and trying to reach new audiences. Commercial real estate in general is a fast-growing industry with a current $1 trillion market size in the United States. Companies are growing rapidly all across the country. Industries like healthcare have boomed in light of recent events, including the pandemic, and industrial buildings are being bought out to sustain the largely growing online market.
It is important to know that there are five different types of commercial real estate: offices, retail buildings, industrial buildings, leisure companies, and healthcare. Each one of these commercial real estate sectors is in the business of serving us, so how can content creation companies serve them?
There are many ways that content marketing can help these growing businesses. If you’re crafting commercial real estate blogs, here are eight simple tips to make your efforts more worthwhile.
Well-Researched Information Goes a Long Way
Commercial real estate blogs are used to provide information to people that already know about your company, but they can also spread the word about relevant updates in your industry. If you’re writing your own content, be sure to do your research and cite any resources you use. Keep your information relevant to your reader and offer unique insights they won’t find elsewhere. By doing your research, you can provide a sense of authority and prove that your company is a reliable resource.
Write for Your Readers, Not for Google
Especially with Google’s helpful content update, it’s more important than ever to satisfy the reader and provide helpful information that goes beyond simply pitching a company. When you’re writing your content, you might be tempted to integrate as many SEO keywords as possible to have a better shot at the top spot on Google. But in order to place your company in the best light, it’s more effective to write for your readers.
Keep SEO in Mind
The readers’ needs are always first, but it is important to keep SEO best practices in mind in order to write a successful blog. For instance, doing a bit of keyword research and integrating the terms your audience is searching for can go a long way to bringing more traffic to your website. While you’re ultimately free to choose the topics you right about, considering SEO tips can help steer you in an effective direction. Again, just be sure to balance your SEO efforts with the general readability of your content.
Ensure Your Content is Timely
Deadlines, deadlines, deadlines! There can’t be enough stress on this topic. The importance of deadlines is twofold. First, you can ensure you’re posting consistently and providing your readers with a steady stream of content to benefit from. But on top of that, you also give yourself opportunities to address time-sensitive issues, such as trending topics. Creating a content calendar can help, but be sure to give yourself some wiggle room. Sometimes, a news story may develop that you want to cover immediately. You may be able to push back the date of another post to make room for the new story.
Keep Your Tone and Style Consistent
Before you begin writing commercial real estate blogs, consider the tone and style that you want to implement. Keeping the same tone throughout all of your communications can help build trust with your readers, since they’ll always know what to expect from you. Do you want to appear conversational, authoritative, informative, or entertaining? Consider how you want your readers to perceive your company and aim for a writing style that reflects that ideal image.
Keep Your Content Neutral When Needed
When you feel attached to a particular topic, it is important to remember that the content is for the readers and not for you, the writer. Try to offer unbiased information and provide resources for your readers to expand upon. In some cases, you can integrate opinions, like when you’re offering your company’s products as a solution to a problem. But if you’re speaking on a trending topic or are strictly offering information, try to keep your writing as neutral as possible. Readers can tell when they’re being influenced, and it may rub them the wrong way if not done properly.
Be Open to Suggestions
If you’re new to writing commercial real estate blogs, your efforts may not be perfect at first, and that’s okay. Be open to suggestions from your readers to help steer you in the right direction. For instance, if you notice that your audience is requesting more posts on a certain topic, research that topic! If some articles on a certain subject aren’t performing well, consider taking a break from that type of content. The overall goal is a happy and engaged audience.
Save Time and Money with a Content Provider
Hiring and managing an in-house writing team can be expensive and time-consuming. But working with a commercial real estate content agency will take the pressure off you and your company. Most companies don’t have the money to hire someone new to the team to do content all the time. Teaming up with a content company frees up that time and money so your employees can focus on the bigger things. Plus, when you work with a content agency, you can purchase various types of content, including blog posts, eBooks, white papers, email threads, and social media content, all of which can be helpful in growing your business.
Image Source: The Close
Commercial Real Estate Blogs from WriterArmy
Writing for commercial real estate is a unique challenge, but when done with care, it can bring whole new audiences to your business and can help you establish industry authority and increase conversions.
Content companies are many of the reasons we see so many businesses starting to rise so fast. If you’re considering working with a content agency, reach out to WriterArmy. We have nearly a decade of experience writing about commercial real estate and can keep your goals and your audience in mind while crafting your content. Contact us today to learn more about our content creation services!