In the mid-1980s, Harold F. Weitzen coined and trademarked the term “infopreneur.” According to the Cambridge Dictionary, “An infopreneur is an entrepreneur who makes money by collecting, organizing and selling information mainly in a niche market.” Weitzen realized that as society became increasingly complex, certain information became increasingly valuable. Particularly to entrepreneurs, who were able to pay for…
Being a good copywriter involves more than having a way with words. You’ll also need to know how to work with clients and communicate with them effectively. To do that, there are quite a few copywriting terms you’ll want to familiarize yourself with. Some copywriting terms, like “headline” or “audience,” are self-explanatory. Other terms, though,…
Content marketing is a critical part of any business’s overall marketing strategy. In fact, a whopping 97% of marketers say that content was important to their marketing strategies in 2021. But content marketing doesn’t happen overnight. If you’re looking to expand your content strategy or simply need help getting content out there, you might think…
You may not be surprised to learn that the majority of law firms don’t bother to run a blog. They may put up websites with their services and contact information, but then they leave it alone. This is a huge mistake. Blogging for SEO is vital for law firms because they are an incredibly cost-effective,…
When you’re aiming to get conversions and spread the word about your company, you might be focused on consistent blogging or engaging social media posts. These strategies are crucial to your digital marketing efforts, but you may be missing one crucial opportunity: email marketing. Email marketing for SaaS companies can be highly effective, but only…
Your content marketing strategy probably already involves content like social media posts, blogs, and emails. But many small businesses are intimidated by long-form content. However, the benefits are more than worth the time and effort you’ll be investing. Long-form content has been shown to perform better for organic search, offer more room for backlinks, and…
If you’re a small business owner, you’re likely tempted to hire a freelance writer to take care of your content marketing needs. There’s a good chance you’re intimidated by the idea of working with an agency, thinking that agencies only work with huge corporations. Hiring a freelance writer and working with an agency like WriterArmy…
Commercial real estate blogs are just one way that the field is expanding and trying to reach new audiences. Commercial real estate in general is a fast-growing industry with a current $1 trillion market size in the United States. Companies are growing rapidly all across the country. Industries like healthcare have boomed in light of…
In short, yes–blogs play a huge role in increasing your SEO rankings. This effect is based on several different factors from how often you blog to content quality, dwell time, page speed, and much more. Fortunately, you can positively affect these factors to increase your SEO rankings via your blog including focusing on your target…
Every business needs content. Without it, there is no way for you to boost your accounts and website to the top of Google’s ranking pages. With the right content writing services, you’ll be able to work with writers to receive the best SEO-driven, budget-conscious copy to fit your needs. But how can you know which…
