As we drive deeper into the digital age, a number of social media platforms have become increasingly important in the business world. But when it comes to B2B marketing, no social media platform offers a better avenue than LinkedIn. If you are a beginner in LinkedIn B2B marketing, don’t fret. This article is the ultimate…
As a social media platform dedicated to professional networking, LinkedIn has proved to be invaluable to businesses looking to boost their B2B marketing efforts. One particular feature that makes it stand out when it comes to B2B marketing is InMail, which can be used to help you reach professionals in your target market and connect…
Increasingly, one of the best places to build B2B sales contacts and networks is on LinkedIn. This is unsurprising when you consider that LinkedIn is one of the largest business-focused networks in the world, and that 80% of B2B sales leads come from the network. However, as LinkedIn becomes more important for B2B marketing, marketers…
LinkedIn has become the most popular platform for B2B lead generation, and data shows that 89% of B2B marketers use LinkedIn gen forms, so today we’re going to discuss what LinkedIn lead gen forms are, why they are effective for lead generation, and go over five tips to make the most of them. What Are…
In the B2B sales space, a lot of professionals talk about LinkedIn InMail Messages. This is unsurprising when you consider that they are messages you must pay to send in a platform where regular messaging is free. Moreover, if you have someone’s email, you can also email them for free. However, email has drawbacks too,…
When most of us think about LinkedIn, job hunting immediately comes to mind. This is unsurprising when you consider that job hunting is where LinkedIn started, and it remains a major function of the platform. But did you know that there are some 65 million LinkedIn members who make purchasing decisions for their company? it’s…