white label seo

White Label SEO: Pricing Strategies and Considerations

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) plays a pivotal role in helping businesses boost their online visibility and drive organic traffic to their websites. Many digital marketing agencies and professionals recognize the importance of offering SEO services to their clients. 

white label seo

However, not all of them have the in-house expertise or resources to provide comprehensive SEO solutions. This is where white label SEO comes into play. In this comprehensive guide, we will explore white label SEO, its significance, pricing strategies, and essential considerations for businesses looking to adopt this service.

Understanding White Label SEO

White label SEO, also known as private label SEO or SEO reselling, is a business arrangement where one company provides SEO services to clients under the brand of another company. In this partnership, the SEO service provider remains behind the scenes, while the reselling company takes credit for the services and maintains a direct relationship with the client.

White label SEO offers several advantages, making it an appealing option for digital marketing agencies and professionals:

Expanded Service Offering: 

By partnering with a white label SEO provider, agencies can diversify their service offerings without the need to build an in-house SEO team from scratch.

Expertise Access: 

White label SEO providers are often experts in their field, offering a level of expertise that may not be available within the reselling company.

Cost Efficiency: 

Reselling companies can avoid the costs and time associated with recruiting, training, and retaining SEO professionals by outsourcing these services.

Brand Enhancement: 

White label SEO allows agencies to strengthen their brand by providing comprehensive services, even if they lack specific in-house expertise.

Pricing Strategies for White Label SEO

Determining the right pricing strategy for white label SEO services is essential for both the reselling company and the SEO provider. Several pricing models and considerations come into play when setting the pricing structure:

1. Cost-Plus Pricing Model

In the cost-plus pricing model, the reselling company adds a markup to the cost of the white label SEO services provided by the SEO provider. This markup covers not only the direct costs but also overhead expenses and profit margins. The advantage of this model is its simplicity and transparency.

  • Considerations: The reselling company must accurately assess its costs, including the cost of outsourcing, operational expenses, and desired profit margins.

2. Performance-Based Pricing Model

In this model, the pricing of white label SEO services is tied to specific performance metrics or outcomes. This can include factors like keyword rankings, organic traffic growth, or conversions achieved. The reselling company and the SEO provider agree on predetermined performance goals and pricing based on achieving these goals.

  • Considerations: Performance-based pricing aligns the interests of both parties, but it requires clear and measurable performance indicators and a level of trust between the reselling company and the SEO provider.

3. Tiered Pricing Model

The tiered pricing model offers different levels of white label SEO services at varying price points. Each tier includes a set of features, services, and deliverables. Clients can choose the tier that best suits their needs and budget. This model provides flexibility and caters to a wide range of clients.

  • Considerations: The reselling company must define the features and services included in each tier and ensure that clients understand the value proposition of each option.

4. Custom Pricing Model

The custom pricing model involves tailoring the pricing of white label SEO services to the specific needs and goals of each client. This approach requires a detailed assessment of the client’s requirements and the creation of a customized SEO strategy and pricing structure.

  • Considerations: Custom pricing can be time-consuming and may require more in-depth client consultations, but it offers a highly personalized solution that can be attractive to clients with unique needs.

Essential Considerations for White Label SEO Pricing

When establishing a pricing strategy for white label SEO services, several critical considerations come into play:

1. Cost of Outsourcing

Calculate the cost of outsourcing SEO services to the white label provider. This includes any fixed monthly fees, variable costs, and any additional expenses incurred during the collaboration.

2. Overhead and Operating Costs

Consider the overhead costs associated with running the reselling company, such as staff salaries, office rent, utilities, and marketing expenses. These costs need to be covered in the pricing structure.

3. Profit Margin

Determine the desired profit margin for white label SEO services. This margin should align with the reselling company’s financial goals and industry standards.

4. Market Research

Conduct market research to understand the competitive landscape and pricing trends within the SEO industry. This information can help the reselling company position its services effectively.

5. Value-Based Pricing

Consider the perceived value of the SEO services to the client. If the services deliver substantial business growth and ROI, the pricing can be higher, reflecting the value provided.

6. Client Segmentation

Segment clients based on their needs, budgets, and industry. Tailor pricing structures to cater to different client segments, offering both affordability and premium options.

7. Performance Metrics

In performance-based pricing models, establish clear performance metrics and key performance indicators (KPIs). Ensure that both the reselling company and the SEO provider have a shared understanding of what constitutes success.

8. Contract Duration

Determine the contract duration for clients. Longer-term contracts may warrant discounted pricing, while shorter-term agreements can command higher rates.

9. Upselling Opportunities

Identify opportunities to upsell additional services or features to clients. These can include content marketing, social media management, or paid advertising services, all of which can enhance the overall value proposition.

10. Client Onboarding and Support

Consider the time and resources required for client onboarding, ongoing communication, and support. These factors can impact the overall cost structure.

Frequently Asked Questions

1. Is performance-based pricing a suitable option for white label SEO?

Performance-based pricing can be suitable for white label SEO if you can define clear performance metrics and have a level of trust with your SEO provider. It aligns incentives and rewards results.

2. How can I segment my clients for pricing purposes?

You can segment clients based on their needs, budgets, and industry. Tailor your pricing structures to offer different options for affordability and premium services to cater to various client segments.

3. What are the common pricing models for white label SEO services?

Common pricing models for white label SEO services include cost-plus pricing, performance-based pricing, tiered pricing, and custom pricing. Each model has its advantages and considerations.

4. How do I determine the right pricing model for my white label SEO services?

The choice of pricing model depends on your business goals, the needs of your clients, and the competitive landscape. Consider factors like your costs, client preferences, and the scalability of the chosen model.

5. What role does communication play in white label SEO pricing and client relationships?

Effective communication is crucial for setting clear expectations, discussing pricing, and maintaining a strong client relationship. Transparent and open communication helps build trust and understanding.

6. How often should I review and adjust my white label SEO pricing strategy?

Regularly review your pricing strategy to ensure it remains competitive and aligned with your business goals. Adjustments may be necessary as your experience and service offerings evolve.

7. What are some common challenges in pricing white label SEO services?

Common challenges include accurately calculating costs, balancing competitive rates with profitability, and ensuring that pricing models effectively meet the needs of both the reselling company and clients.


Crafting a profitable white label SEO pricing strategy requires a delicate balance between covering costs, achieving profit margins, and offering competitive rates to clients. It’s essential to consider the specific needs of the reselling company, the SEO provider’s capabilities, and the unique requirements of the clients being served.

Moreover, pricing in the white label SEO space is not static; it may evolve over time as the reselling company gains experience, builds a reputation, and expands its service offerings. Flexibility and adaptability are key to success in this dynamic field, as is maintaining open communication and a strong working relationship with the SEO provider.

Ultimately, a well-structured pricing strategy can empower reselling companies to offer high-quality SEO services, expand their client base, and achieve long-term success in the ever-competitive digital marketing landscape.

Unlock the potential for your agency to offer comprehensive SEO services without the need for an in-house team. At WriterArmy, we understand the value of a well-crafted white label SEO pricing strategy. It’s your gateway to delivering exceptional value to your clients and achieving long-term success in the competitive digital marketing landscape.

Don’t miss out on the opportunity to:

  • Expand your service offerings.
  • Boost your agency’s reputation.
  • Increase revenue and profitability.
  • Cater to diverse client needs.
  • Stay competitive in the market.

Crafting a profitable white label SEO pricing strategy is within reach, and we’re here to help you every step of the way. Contact us today to explore how WriterArmy can be your trusted partner in providing top-tier white label SEO services that elevate your agency’s growth and client satisfaction.

Don’t wait—take action now and start offering white label SEO services that make a real impact on your business and your clients’ success.

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