When it comes to improving your website’s search engine rankings, building quality links is one of the most important strategies you can employ. But not all types of links are created equal; certain types of links can have a more significant impact on your SEO than others. If you’re looking to improve your website’s search…
As a business owner, you might have heard the term “search engine rankings report” before. But do you know what it is and what should it include? In simple words, an SEO rankings report shows you where your website stands in the search engine results pages (SERPs). It reveals how popular your website is among…
For the last several years, American businesses have dealt with a lot of turmoil. From lockdowns and reopening to labor shortages and job hopping, many companies must do more with less. In this context, many business owners have started to consider using AI content generation for their marketing departments. Right now, one of the most…
Google Maps SEO and local SEO go hand in hand in the digital marketing world. Optimizing your business for local search results is essential, and Google Maps is a great platform to gain visibility. But how to do it exactly? In short, improving your search rankings using Google Maps SEO requires proper optimization of your…
There’s no question that, in today’s content-focused world, SEO is extremely important. After all, a hefty 71% of site visits come from the first page of Google, and the second page gets around 6%. Sure, we can buy paid search packages, and we should. But those packages don’t provide us with everything we need. Instead,…
Pillar pages are the next major innovation in SEO. It is changing the way we interpret, read, and discover content. Just as importantly, it is changing exactly how Google prioritizes content, forcing everyone in digital marketing to change their approach or risk moving back out with the tide.