natural link

What is a Natural Link and How to Build It?

In today’s digital world, businesses and websites strive to reach the top of search engine rankings. One of the key factors that search engines like Google take into account is the number and quality of links pointing to a website. Natural links are a crucial aspect of any successful SEO strategy, and building them is not as difficult as some may think.

Natural links are links that occur organically, without the owner of the site or page requesting them. These links are deemed more valuable by search engines because they come from other websites that have found the content of the linked site valuable and worth referencing. Natural links help establish a website as an authority in its respective field.

natural link
Image Source: Huntbiz

5 Ways to Build Natural Links

Content Creation

One way to build natural links is through content creation. By creating high-quality content, businesses and websites can establish themselves as authorities in their respective industries. Not only does this help attract natural backlinks, but it also helps drive website traffic, increase engagement, and build a loyal audience. But in order to achieve that, the content must be well-researched, engaging, and helpful.

However, content creation requires time, effort, and resources. To ensure that your content is valuable and informative, it’s important to research your industry and audience thoroughly. By understanding what your audience is interested in, you can create content that meets their needs and keeps them coming back for more.


Another way to build natural links is through outreach. By reaching out to influencers and other website owners relevant to your field, you can increase the chances of having your content shared. You can establish professional relationships with these individuals through networking, social media, and email. It’s essential to personalize outreach messages and provide value to the recipient to elicit a positive response.

Guest Blogging

Guest blogging is also an effective tactic to build natural links. Writing high-quality content for other websites in exchange for a link back to your site is how guest blogging works. When choosing the right website to submit guest posts, it is essential to consider its audience, prestige, relevancy, and domain authority.


Directory submissions are another method of building natural links. Submitting your website to high-quality web directories can provide an additional avenue for users to find and navigate to your site. However, it’s crucial to choose credible directories in your industry and ensure they are well-maintained and up-to-date.

Social Media

By sharing your content on social media platforms, you increase the likelihood of it being shared further. Social media links are not necessarily considered valuable for SEO, but they do help expose your content to a broader audience.

However, it’s crucial to use social media effectively and strategically. Rather than simply sharing links to your website or blog, it’s important to engage with your audience, post valuable content, and use social media to build relationships and establish your brand’s personality.

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In conclusion, natural links are critical to any comprehensive SEO plan, and building them requires a combination of high-quality content creation, outreach, guest blogging, directory submissions, and social media. It is a long-term process that requires dedication and patience, but the rewards can be significant.

With the right approach, any website can improve its search engine rankings and establish itself as a trusted authority in its industry. However, it’s important to note that building natural links is not a one-size-fits-all approach. The tactics that work for one website may not work for another. Each website’s unique audience, industry, and goals should be taken into consideration when developing a natural link-building strategy. Natural link-building services can help expedite this process, but it is essential to choose credible companies.

Here at WriterArmy, we offer premium, cost-effective SEO services to help you take your business to the next level. Feel free to book a call with us, we would love to hear from you!

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