Social media is a valuable content marketing tool no matter what industry you’re in, but it’s not just as simple as posting whenever you feel like it. For your social media strategy to be truly effective, you’ll want to plan out exactly when to post so you have the best chance of reaching your target…
If you’re in the world of B2B (business-to-business), you face unique challenges when it comes to marketing. You’re not just trying to get the attention of the everyday consumer, but you’re trying to get the attention of others in the know. Content marketing for B2B might seem intimidating, but it’s not impossible. Here are a…
Has your law firm’s social media marketing been lacking? Do you feel like it should be better than what it is? If you don’t have a following that is regularly communicating and engaging with your content on your social channels, the answer is probably yes. Or if you simply don’t have the content being consistently…
Have you ever heard of the marketing funnel? In this marketing model, customers are forced down a funnel-shaped diagram until they “convert” or are won over to your product or service.