Pros and Cons of Managing Your Own Content Writers

Pros and Cons of Managing Your Own Content Writers

As the demand for content marketing continues to grow, maintaining a consistent content schedule is crucial for every industry. Businesses and agencies need content writers, and that means choosing between hiring a freelancer, an in-house writer, or a specialized content vendor.  If you’re considering one of the first two options, this article is right up…

7 Best Practices for Engaging B2B Cold Messages on LinkedIn

7 Best Practices for Engaging B2B Cold Messages on LinkedIn

No matter what you sell, reaching out to B2B decision-makers can be tough. After all, most industries are highly competitive, and corporate buyers are practically bombarded with marketing messages every single day. Add the fact that relationships are critical in business, and it’s easy to see why many sales professionals struggle to get their foot…

What is the difference between SEO content writing and SEO copywriting?

What is the difference between SEO content writing and SEO copywriting?

There’s no question that, in today’s content-focused world, SEO is extremely important. After all, a hefty 71% of site visits come from the first page of Google, and the second page gets around 6%. Sure, we can buy paid search packages, and we should. But those packages don’t provide us with everything we need. Instead,…

5 Best Practices to Outsource Blog Writing in 2023

5 Best Practices to Outsource Blog Writing in 2023

Blog writing is essential for all businesses, but consistently producing high-quality content can be difficult, time-consuming, and expensive. Outsourcing blog content writing is often the best option for many businesses. In this article, we will answer three of the most common questions about blog writing for businesses, and we’ll discuss the 5 best practices to…

2023 Content Writer Salary Costs Versus WriterArmy

2023 Content Writer Salary Costs Versus WriterArmy

Now more than ever, content marketing has shown the highest ROI in the digital era, with the current estimated value of the content marketing industry reaching $600 Billion by 2024.  Research conducted by Hubspot tells us that 44% of consumers read 3 to 5 blogs before making a purchase, and as a result, 89% of…

What is White Label Content Writing and How Does It Work?

What is White Label Content Writing and How Does It Work?

Content creation has the fastest-growing percentage of the marketing space, and as it grows, the need for high-quality content writing has become a must for agencies and businesses. Hiring in-house writers and marketing teams have benefits but takes more time and resources than outsourcing your content to content vendors.  An alternative to hiring an in-house…