For the last several years, American businesses have dealt with a lot of turmoil. From lockdowns and reopening to labor shortages and job hopping, many companies must do more with less. In this context, many business owners have started to consider using AI content generation for their marketing departments. Right now, one of the most…
Google Maps SEO and local SEO go hand in hand in the digital marketing world. Optimizing your business for local search results is essential, and Google Maps is a great platform to gain visibility. But how to do it exactly? In short, improving your search rankings using Google Maps SEO requires proper optimization of your…
Years ago, the idea of using AI for SEO was nearly unheard of. At best, primitive AI could sort content into categories. That’s the role it initially took, and so AI became the backbone of search engine algorithms. Still, humans had to feed the right information into these tools with SEO content. Nowadays, AI for…
Despite its being an older update, Google Panda gets a lot of discussion in SEO circles. This is unsurprising when you consider that most major algorithm changes attract the attention of seasoned professionals. However, even major updates can sometimes produce relatively mild effects, especially on high-quality websites. Panda is not one of those “minor” updates….
As a site owner, you work hard to ensure that your website performs well on search engines. After all, slipping from the first page of Google to the second will cost you a huge amount of organic traffic. Whether you are an e-commerce seller or work in a different industry, having little organic traffic from…
One of the hardest things about running a website is not necessarily the coding. Technological developments like click-and-drag website builders and no-code WordPress sites have made it easy for everyday people to run a simple blog or company website. On the other hand, simply building a website will not do your company much good unless…
Did you know that 84% of Internet consumers find online reviewers as trustworthy as a friend when it comes to product advice? If you are an e-commerce brand or you depend heavily on e-commerce to sell your products, this fact should be of concern. After all, in the age of Yelp and Google Reviews, one…
A decade ago, it was relatively common to go online, type something into Google, and get some fairly random results. It was also possible to completely miss relevant material because you didn’t accurately determine what version of keywords an article was using. Both of these scenarios could easily result in frustration or a multi-hour treasure…
Have you ever run a Google search and received many results which are irrelevant or don’t match your search intent? If so, you were probably very happy when the Google Bert update was released. At the time, Google said that this update, released in October 2019, would affect about 10% of Google searches. This estimation…
Whether you’re an affiliate marketer, a local business owner, or an e-commerce brand, chances are that you’ve heard of the Google core algorithm update. After all, Google made a lot of changes in the past year, and many people who had top-ranking websites found their positions decline suddenly. Likewise, some sites perform better after the…