Blog writing is essential for all businesses, but consistently producing high-quality content can be difficult, time-consuming, and expensive. Outsourcing blog content writing is often the best option for many businesses.
In this article, we will answer three of the most common questions about blog writing for businesses, and we’ll discuss the 5 best practices to outsource blog writing.
Why Are Blogs Important For Businesses?
Blog content writing improves your online presence and SEO performance as it benefits search engine rankings, increases website traffic, and allows for backlinking.
According to Hubspot, websites with consistent and high-quality blog content saw a 55% increase in traffic over websites without blog content.
Blogs also give you the advantage of using backlinks to other pages and articles on your website to improve user engagement and drive conversions with calls to action.
Research conducted by Hubspot tells us that 44% of consumers read blogs before making a purchase, and as a result, 89% of marketers use blogs to increase their ROI.
Image Source: Hubspot
Why You Should Outsource Your Blog Writing
Outsourcing your blog content writing may be the best option for your business if you are unable to dedicate the time to creating quality content, you feel your blog content lacks quality, or you are not seeing the engagement and SEO results you want.
Blogging can be a long and frustrating process, and outsourcing can free up time and resources that could be used for other aspects of your business, such as sales and business growth.
The three primary options to outsource blog writing content are:
- Content writing services
- In-house content writers
- Freelance writers
No matter which you choose, here are the 5 best practices to outsource your blog writing in 2023.
Best Practices to Outsource Blog Writing
Have a Goal
When you outsource your blog content writing you should have clear goals in mind. The primary goal of most blogging is to leverage SEO to attract new readers, but there are also secondary goals that should be reflected on your content.
Do you want people to subscribe to your newsletter?
Do you want to improve your authority positioning?
No matter your goals, your blog content writing should reflect them in a way that’s not intrusive or annoying to your audience. Prioritizing the reader’s experience is highly valued both by humans and search engines, so make sure the option you choose has a clear understanding of this.
Have Clear Requirements
Having clear requirements for your blog content writing helps make the process more efficient and intentional.
Writers should be able to understand your brand’s voice and your writing guidelines and write with them in mind, this helps build brand recognition and trust between your brand and the audience.
Another standard requirement for best results is to structure your content following a pillar and sub-pillar system.
Pillars are blogs that provide a broad overview of a topic and present multiple pieces of information in one place. These large articles typically range between 2000 and 3000 words and act as the foundation of your blog content.
Sub-pillars or cluster topics are extensions of your pillar article. Your sub-pillar articles will discuss a specific aspect of the topic presented in your pillar in more detail. These articles range between 600 and 1000 words.
Look For Expertise
Before outsourcing your blog writing content you should analyze the content vendor or writer’s portfolio to understand their writing style and decide if they are the right fit for your business.
Hiring an expert team or vendor in your industry is crucial for publishing high-quality content that separates your business from the competition. That can be difficult, but content writing services generally provide experts immediately.
For example, a content vendor like WriterArmy provides access to expert writers from over fifty different industries and assigns specific writers based on your business needs. This is an important aspect to consider when outsourcing your blog content writing.
Consider More Than Pricing
While your business probably has a content writing budget, pricing is not the only factor to consider for outsourcing your blog content.
Quality is the most important aspect for blogging success, and looking for a content provider based on how cheap they are will only lead to poor to straight-up damaging results.
The price of a content provider varies based on experience, so don’t be afraid of approaching higher-cost options whenever possible, as they will probably be able to have a more consistent and strategic solution to your specific needs and goals.
Image Source: Content Science Review
Ask For Proof
One of the best ways to evaluate your options is to consider their performance with previous clients. Don’t be afraid to ask for case studies or to dive into the reviews section. If they’re a good option, you should see it reflected in their numbers and reviews.
Many content vendors also provide samples of their content. This will help you determine if they’re in tune with your audience, goals, and requirements before you make a more significant investment of time or money.
Once you have solid proof of their performance, you can start considering your final decision.
WriterArmy Can Help You Grow
If you are looking for the best way to outsource blog content writing, WriterArmy can help. With over a decade of experience and expert writers from over fifty different industries, we can show you the results you need. Contact us today to learn more.