5 Things to Consider Before Hiring a Freelance Content Writer
Now more than ever businesses need high-quality content writing to reach the right audiences and differentiate themselves from their competitors.
Many choose to outsource their content due to time constraints, a need for content that helps their business look more professional, and the need to connect with their audience on a deeper level.
One of the options for content writing campaigns is hiring a freelance content writer. Celarity defines a freelance content writer as someone who writes for various clients from many different industries.
Today we’re going to cover five important factors to consider before moving forward with a freelancer.
The truth is, depending on the amount and specificities of the content, freelance content writers can be expensive and may not fit every budget.
The average salary of a freelance content writer varies based on experience, and according to Content Science Review, these salaries can be as high as $109,750.
Due to the high cost of hiring a freelance content writer, many businesses may need to consider hiring content writing services instead.
Time to Adapt
Hiring a freelance content writer is the same as hiring a new employee, but because freelancers typically have a number of clients and tasks at once, it may take a little longer for them to become familiar with your needs and product or service.
According to BambooHR it may take 1-2 years for your new freelance content writer to be fully comfortable in their position. During this time you’ll need to provide training, a considerable amount of feedback and guidance.
Communication and Deadlines
Effective content marketing requires consistent, high-quality, and high-volume posting, and any delays in communication can affect the growth of your business.
Freelance content writers work with a number of clients and this means communication and availability may vary, which can cause some strains and delays in your content production.
To avoid any issues, make sure to set deadlines with a considerable time in advance, as well as convey your goals and expectations in a clear manner.
Finding The Right Talent
Finding a good match is never easy. Hiring a freelance content writer that has the right experience, style, and availability takes time, interviews, and tests.
If you have a small team and you are taking care of many different tasks such as project management and increasing sales, this may be a bit challenging.
Even after hiring a freelance content writer, many businesses find themselves starting the process from scratch when the freelancers don’t meet their expectations. Make time and space for different scenarios in case you need to spend additional time interviewing other candidates.
It is unlikely that you will find a freelance content writer willing to sign an exclusivity agreement. This means that your business will not have the writer’s full attention.
The downside of it is that, If your writer is working with multiple clients, the quality of their work may be compromised, reflecting in a number of revisions and feedback to reach the quality you need.
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