Real Estate and Content Marketing: How the Industry is Transforming

The real estate market is rapidly changing, and you may be wondering how to keep up. Content and social media marketing is rapidly transforming the industry, influencing how realtors and clients connect and how business is conducted. 84 percent of real estate professionals are already utilizing social media platforms to connect with potential clients, and this number only continues to grow.

Families looking to purchase their first home now represent a younger, tech-savvy generation, and content marketing is the often most relevant way to reach them. Prospective buyers want to know all about the current housing market before even stepping foot on any properties. For real estate agents, this means managing an active, online presence.

Start Producing Content – Now!

Both quality and quantity matter. Potential real estate clients will undoubtedly be searching the web and social media feeds for tips on where to start. Be the first one to reach them. Show them what’s on the market, but also make it more than a sales pitch. Build trust. If you give away some of your hard-earned expertise for free, clients will be more inclined to turn to you for the big decisions, like purchasing a house.

There are many ways to market real estate online. When deciding what content to post, blogs are a great way to share in-depth knowledge or to feature specific properties and their neighborhoods. Social media provides a constant stream of updates, such as company milestones, blog content promotions, home renovation tips, and home listings.

Consider developing an email campaign to connect with new leads and maintain contact with past clients. A specialized campaign will tailor messages to meet the needs and interests of consumers and increase the likelihood that recipients will read and follow up on emails.

Weekly, bi-weekly, or even daily content is important for reaching a broad audience. It also increases your search engine optimization (SEO), meaning your content will be most likely to appear at the top of Google searches.

Virtual Tours

Once you’ve captured a prospective client’s attention, there are many online ways to advertise your real estate. Traditionally, a realtor would show homes to clients, physically taking them to each location. In the post COVID-19 world, however, every industry is looking for ways to continue business without face-to-face meetings. Virtual tours are one of the most effective ways to accomplish this. Regardless of the pandemic, they are faster and more efficient than traditional Open Houses.

Some helpful tips for producing successful virtual tours: use real footage of the home, as opposed to illustrations; ensure the video is interactive and in 3D; and create content that is use-friendly, available for both desktops and mobile devices. Follow this advice, and you are sure to see fast results. On average, digital marketing which incorporates videos generates revenue 49 percent faster than those that don’t.

Build Your Brand

The primary motivation behind your digital marketing strategy should always be to build your brand. Start by developing buyer profiles to understand who your target audience is. What are they looking for? What can they afford? Once you know your clients, you can tailor your digital marketing strategies to capture their attention and strengthen brand authority.

WriterArmy can help you in this process. Our experienced real estate content marketers will provide high-quality, high-quantity digital content you need to strengthen your online presence and attract a following.

For more information about our services, call 425-354-4828 or send us an email to admin@writerarmy.com. We offer a free consultation to help you get started.