linkedin posts

How to Write Linkedin Posts to Build Online Authority

LinkedIn is considered the largest professional network in the world, with over 700 million active users. This platform is the perfect place for people who want to build their brand authority and connect with professionals in their industry. It provides a great opportunity to showcase your expertise, build your network, and establish yourself as a thought leader in your industry. This can be done by writing LinkedIn posts that are engaging, informative, and compelling.

In this article, we share a step by step guide to writing authoritative LinkedIn posts, as well as a list of tips to improve your online presence.

linkedin posts
Image Source: Finances Online

1. Identify your audience

Before you start writing your LinkedIn posts, you need to identify your target audience. Who do you want to reach? What are their interests, motivations, and needs? Understanding your audience will help you craft posts that are relevant and compelling.

2. Choose your topic

Now that you know your audience, it’s time to choose your topic. Think about what you want to convey to your audience. What is the problem, challenge, or opportunity your audience is facing? Your post should offer solutions or insights to these issues. Keep in mind that your content should stay within your area of expertise for a high-quality result.

3. Craft an attention-grabbing headline

Your headline should be attention-grabbing and compelling. It should be short and concise, yet informative and engaging. Your headline should convey the essence of your post, giving readers a reason to read further.

4. Write an engaging post

Your LinkedIn post should be engaging, informative, and easy to read. To keep readers interested, use short sentences and paragraphs. Use bullet points to break up long blocks of text, and add images or videos to make your post more visually appealing and engaging.

5. Use keywords

Using keywords in your post will help you rank higher on search engines. Just make sure to use your primary and secondary keyword in your post title and body in a reasonable manner. This will help your post get discovered by people who are searching for information related to your topic.

6. Share your post

Once you’ve written your LinkedIn post, it’s time to share it. Share your post on LinkedIn, but also share it on other social media platforms, such as Twitter, Facebook, and Instagram. This will help you reach a wider audience and increase your exposure.

7. Engage with your audience

Engaging with your audience is critical to building your brand authority on LinkedIn. Respond to comments and questions on your post. Share other people’s posts, and leave comments on their posts. This will help you build a relationship with your audience and establish yourself as a thought leader in your industry.

Tips on how to write LinkedIn posts that build your online authority

1. Be authentic

Authenticity is the key to building trust and credibility with your audience. Share your personal experiences and insights in your posts, and don’t be afraid to show your vulnerability when it’s due. This will help your audience connect with you on a deeper level and establish you as an expert in your field.

2. Keep it short and sweet

Attention spans are short these days, so keep your LinkedIn posts short and sweet (around 300-500 words at most). Use short sentences, bullet points, and subheadings to break up your post into bite-sized chunks. This will make your post easier to read and more engaging.

3. Use visual elements

Visual elements like images, videos, and infographics can make your LinkedIn posts stand out and grab people’s attention. So make sure to include a relevant image or video in your post to get more views and engagement.

4. Use storytelling

Stories are powerful tools for engaging and inspiring people. Use storytelling techniques in your LinkedIn posts to make them more compelling. This can be done by sharing your personal experiences, or use case studies and testimonials to illustrate your points.

5. Offer value

Your LinkedIn posts should offer value to your audience. Provide useful tips, insights, and advice that help your audience solve their problems or achieve their goals.

6. Be consistent

Consistency is key when it comes to building your online authority on LinkedIn. Post regularly on LinkedIn, ideally once or twice a week. This will keep you top of mind with your audience and help build your brand authority over time.

7. Use data to back up your claims

Using data and statistics in your LinkedIn posts can add credibility to your claims. Use reputable sources and cite your data properly. This will make your post more persuasive and convincing.

8. Engage with influencers

Engaging with influencers in your field can help expand your reach and credibility on LinkedIn. Share their posts, leave comments, and build relationships with them. This will help you get noticed by their followers and establish yourself as a valuable contributor to your industry.

9. Optimize your profile

Your LinkedIn profile is your online business card. Optimize it to make a good first impression with your audience. Ensure your profile is complete and up to date. Use a professional profile picture. Add a summary that highlights your expertise and achievements.


LinkedIn is a powerful platform for building your brand authority and establishing yourself as a thought leader in your industry. By following the tips outlined above, you can create LinkedIn posts that are engaging, informative, and compelling. Be authentic, use visual elements, tell stories, offer value, and engage with influencers to build your online authority on LinkedIn. With time and effort, you can become a trusted voice in your industry and create a loyal following of engaged and interested followers.

Our social media strategists here at WriterArmy have an army of writers who will create the content you need at scale and on time. For a free audit of your Linkedin marketing presence and strategy session feel free to book a call with us, we would love to hear from you!

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