Content marketing is a critical part of any business’s overall marketing strategy. In fact, a whopping 97% of marketers say that content was important to their marketing strategies in 2021. But content marketing doesn’t happen overnight.
If you’re looking to expand your content strategy or simply need help getting content out there, you might think of turning to a content platform to find writers. While there can be advantages to content platforms, they often come with plenty of detriments as well. A better approach is working with a content agency like WriterArmy. Here, we’re outlining the pros and cons of some of today’s most popular content platforms and how they compare to WriterArmy.
Verblio offers subscription plans allowing companies to purchase recurring content as often as needed. The platform manages writers, and clients are able to review content and request edits as needed.
One appealing feature of Verblio is the potential of scalability. Processes are automated for maximum results with minimal effort on the part of the client. The platform vets the writers as well, saving you time from having to look for qualified writers all on your own. You can also request samples before diving into a full-scale order.
However, in contrast to many other content platforms, Verblio allows the writer to choose the client, not the other way around. Clients provide information about the job, then writers can choose the jobs they want and submit the work accordingly. On top of that, the types of content you can order are limited, and there’s little to no ongoing writer training. There’s no promise that the person who writes your content has any experience in your field or that they know the latest news.
Draft (formerly known as ContentFly)
Once known as ContentFly, Draft is another content platform you may be considering. Draft lets clients submit a content brief, then the platform uses algorithms to find the right writer, setting it apart from many of its competitors.
Draft also offers scalability in the same way that Verblio does. Writers are vetted before they can join the platform, and the algorithm ensures that your projects go to an experienced writer. Revisions are available at no extra charge, and there’s no limit to how many you can request. Small businesses will also appreciate the affordable rates and potential discounts.
Draft does fall short in terms of content types. While you can order blogs or ad copy, you won’t be able to launch a full content strategy with emails, social media posts, and more. Additionally, the platform doesn’t offer or guarantee writer training, so you could find yourself working with a writer who needs more guidance than what you or Draft can reasonably provide.
Freelancer.com is another of the world’s most popular content platforms, but content isn’t all they offer. Clients can come to this platform to submit projects of all kinds and all sizes, then they choose the right freelancer based on their skills and experience.
Businesses who are looking for more than content creation will find that freelancer.com is a good option. The platform claims to have freelancers in more than 1,800 expertise areas. Clients are also able to communicate with freelancers in real time, allowing for consistent updates throughout your project. If you’d like direct contact with your writer on demand, freelancer.com can offer it.
While the flexibility of the platform may seem like a good thing, it might also be a disadvantage. Since you’re not just finding writers on the platform, it can take longer to sort through talent and find the right match for you. On top of that, writers who are listed on the platform aren’t vetted or trained by freelancer.com, which puts you at risk of getting work you’re not satisfied with. There’s a chance you could find a standout writer, but it may not be worth the time and effort it takes to get there.
At WriterArmy, we aim to provide the right balance of scalability and quality. When you submit a request for content, we’ll match you with a writer who’s already experienced in the type of content and industry required. Once your content is delivered, you’ll be able to request any changes or edits you may require.
All writers on our team are native English speakers from the United States or Canada, and they’re all individually vetted before getting started. Further, we consistently train our writers in the current best practices of content creation, so you know you’ll be getting content that converts. Plus, since our writers specialize in specific areas, they’re always up to date on the latest trends and news in your industry.
While content platforms are often limited in terms of the content types you can request, WriterArmy is different. We offer everything from blogs and ad copy to landing pages, social media posts, eBooks, white papers, email chains, and more. All content is SEO-optimized at no additional cost to you (which is critical for gaining traffic), and each piece comes with our satisfaction guarantee.
Image Source: Blogging Wizard
Of course, no content agency or platform is perfect. WriterArmy does charge a slightly higher price than what you’ll find with some other options. Still, there’s a reason for the increase. We find that our clients actually save money working with us compared to working with content platforms. Our vetted and trained writers compared with our satisfaction guarantee allows you to get the right content the first time, saving time and money over having to submit the same project to multiple writers to get it right.
Whether you’re creating a content marketing strategy from scratch, are revamping your current approach, or are simply needing an extra hand with your content, WriterArmy can handle it all. We’ve worked with clients around the world and pride ourselves on delivering top-quality content every time. Contact us today to learn more about our services or to get a free quote for your next project!