Has your law firm’s social media marketing been lacking? Do you feel like it should be better than what it is?
If you don’t have a following that is regularly communicating and engaging with your content on your social channels, the answer is probably yes.
Or if you simply don’t have the content being consistently published, then again the answer is probably yes.
Effective social media marketing for law firms is not as easy as one might think. You need to create content that resonates with your audience and creates engagement.
And most areas of law are not that fun to talk about – if you only focus on discussing your state or local codes for your law firm’s social media marketing, you might lose interest.
These 9 quick tips for social media marketing for law firms can help boost your social presence:
1.) Look at what your competitors are doing :
We hate to say it, but your competitors are likely the best first place to start gleaning ideas for your social media marketing.
Have a look at their Facebook, Instagram and other social pages. What type of content are they producing and what is creating good engagement?
Then emulate – don’t take – content topic ideas from your competitors. As you probably know that is totally kosher in the legal space, but copying content or ideas isn’t.
Competitive content research is an essential part of any content marketing strategy and should not be neglected for your law firm’s content marketing.
2.) Create a brand and communicate it :
In general you can use competitors as a spark for ideas, but leverage your personal brand throughout your content.
Is your firm known for its friendliness? Great client service? A great track record? What are your mission, values and vision? Communicate these key brand areas throughout your content and show your market how you’re different.
3.) Make sure you’re on the right platforms :
Your target market may spend most of its time on Facebook, or if you’ve noticed more engagement on LinkedIn or if your typical client is more of a white collar professional, that may be the channel to focus on.
Regardless, you’ll need to do some research on the channels that your audience is residing. Again, this is where researching competitors can come in handy – where are they posting and promoting the most?
It’s likely profitable for them, and so it should be strongly considered by you.
4.) Use both written and video content :
A lot of law firms lack video for their social media marketing strategy. However, across nearly all social platforms, video content is more engaging – often by a factor of 10 to 12 or more.
Combining video posts with images and text posts can be very effective. Videos should be no longer than a few minutes and could cover a topic like a frequently asked client question.
It doesn’t have to be a Spielberg production, it can literally be a cell phone video or a cell phone on a tripod, but it can make all the difference.
5.) Mix up your topics :
It’s critical to provide real value with the social media content your law firm publishes. That may come in the form of legal tips, news, guidance on local and state laws, resources, trends, or other topics that your audience may find useful or interesting.
But don’t make the common mistake of only focusing on informative topics. Be sure to include some personal and casual topics.
Even sharing stories from your personal life or day can be both therapeutic and highly effective for content ideas.
If you aren’t sure, consider the types of questions your clients often ask, or ask them directly what type of blogs, infographics or videos they might find useful.
Vary the topics up between casual, fun, and informative. You’ll be surprised at what gets the most engagement.
Looking at engagement data and metrics – such as likes, shares, comments, will help you further build your law firm’s content marketing strategy.
6.) Engage with your audience :
Get active on your social media, even a few hours per week is well worth your time. Comment on groups, follow leaders in your space, and engage with your followers.
Promote opportunities for free consultations and show your audience that you are actually engaged and active on your social media. Then they’ll be more likely to reach out to you.
7.) Produce content consistently :
You want to post content virtually every day, or every other day, whether that is a blog, news article, social post, company update, anecdote, tip, image, infographic, etc.
If you are only posting once a week or a few times a month, your law firm is simply missing out on an opportunity for relatively low cost promotion and branding.
Need help with social media marketing for your law firm – whether it’s a custom strategy or consistent posting, WriterArmy is here to help.
Reach out to us today for a free quote for legal social media marketing or content.