English grammar can be complicated, but having a good grasp of grammar rules can take your writing skills from good to great. Varying your punctuation and sentence structure is a good way to keep your reader interested and ensure your information is coming across in the clearest way possible. One of the major confusions about…
Wondering how to improve your copywriting skills is a natural curiosity of all writers. If you’re in the world of copywriting already or are thinking of starting a career as a copywriter, you’re not alone. This line of work is expanding rapidly, including freelance copywriters, writers working with agencies, and writers starting their own businesses….
Think that social media ad copy doesn’t matter? Think again. More than half of the world’s population, accounting for over 4.7 billion people, currently uses social media in some capacity. That’s why it’s critical that you’re producing social media ad copy that resonates with your audience, encourages engagement, and shows off your brand voice. If you’re…
The moment has arrived! The powers that be have finally granted you that promotion you have been working so diligently toward. Your efforts and hard work have been rewarded and you have a gratifying new position or job title along with that awesome pay raise. Or maybe the new job which you dreamed about, applied to,…
Though first conceived, created, and implemented around 2008, it’s only been in the last five years that blockchain, the underlying technology supporting Bitcoin, has made its way into the public consciousness. It was Bitcoin, the first digital cryptocurrency, which allowed blockchain to rise to prominence. Still, half a decade past Bitcoin’s stratospheric rise, blockchain’s enormous…
Being a good copywriter involves more than having a way with words. You’ll also need to know how to work with clients and communicate with them effectively. To do that, there are quite a few copywriting terms you’ll want to familiarize yourself with. Some copywriting terms, like “headline” or “audience,” are self-explanatory. Other terms, though,…
Content writing can be tricky, but when you throw writer’s block into the mix, it can seem downright impossible. If you find yourself struggling to get content down on the page, you’re not alone. Nearly every writer falls into writer’s block at one point or another, whether they’re writing about their business or creating a…