micro niches for blogging

Top 5 Micro Niches for Blogging Success in 2023

Micro niches for blogging have introduced a whole new way to utilize this key content marketing outlet. Blogging may seem like a thing of the past, but it is truly more effective than ever. What was once an easy way for individuals to post about their lives and opinions has now become a powerful tool for businesses to establish industry authority, engage audiences, and increase conversions. 

Even if you haven’t started a blog yet, plenty of others are already taking advantage of this avenue. There are over 600 million blogs on the web right now, accounting for over six million blog posts every single day. 

Selecting your niche is one of the most crucial aspects of starting a blog. But if you try to write in a field that’s already too saturated, your content is likely to get lost. Instead, consider one of these micro niches for blogging in 2023. By choosing a micro niche, you can narrow down your audience and target prospects more accurately, giving you a better chance to stand out in the field. 

Influencer Marketing

While digital marketing is quite a wide umbrella, influencer marketing is less so. Whether you’re aiming to help newcomers break into the influencer world or are looking for experienced influencers who want to grow their brand, you’ll be marketing to a very specific set of people. 

Since you’re using a micro niche, you might be interested in targeting micro influencers! Influencers can fall into one of five categories depending on how many followers they have. Each category will have unique goals and pain points, so be sure you’re speaking to your key audience appropriately. 

micro niches for blogging

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It appears that influencer marketing isn’t going anywhere anytime soon, meaning that this micro niche will be around for the long haul. Plus, as more and more people try to break into influencing, you can expect to maintain those “nano influencer” and “micro influencer” audience numbers for years to come.


Sustainability and “green” living have been hot topics over the past several years, but there aren’t a ton of blogs dedicated to the subject. That’s what makes sustainability one of the best micro niches for blogging in the upcoming year. 

Sustainability might be a small micro niche for blogging, but the topic itself is quite popular. Nearly half of survey respondents in 2021 reported that they were taking all the steps they could to live more sustainably.

You can even use the umbrella of sustainability to reach even more niche audiences. You may choose to narrow your focus to sustainable clothing brands or “slow fashion,” sustainable diet tips or eco-friendly food choices, or methods for traveling sustainably.

Emotional Intelligence

There are tons of blogs dedicated to personal development in all its various facets. But emotional intelligence is not only neglected in the blogosphere; it’s also often forgotten in the scope of personal development in general. 

Emotional intelligence (or EQ) involves understanding and using one’s emotions to improve relationships, reduce stress, and communicate effectively with others. Blogging on this topic can cover everything from navigating work relationships to the role of EQ in your physical health to channeling your emotions to help achieve your goals. 

Nearly everyone is looking to improve themselves in one way or another, so the reach for this micro niche could be even wider than it appears. Bloggers focused on emotional intelligence have the opportunity to capture readers from around the world in various walks of life. That’s what makes this topic one of the most successful micro niches for blogging in 2023.

Remote Work

Particularly since the outbreak of the coronavirus pandemic, more and more people are working from home, and those who aren’t often want to. If you’re searching for micro niches for blogging, remote work may be one of the most obvious. 

There are several different ways you can approach this topic. Perhaps you compile resources or companies who are hiring candidates for remote work. Maybe you’re encouraging people to begin their own businesses to work from home. Or perhaps you’re simply offering tips on how to be more productive when working from home or on the go. 

Whatever the case may be, we know remote work is here to stay. In the next several years, it wouldn’t be surprising to see the remote work niche go from micro to major. But if you can get in on the ground floor, you can stand out as an industry authority even as the topic grows in popularity. 

Diet-Specific Content

It’s common to see blogs focused on health and wellness or dieting/weight loss in general. Many of these blogs will cover all kinds of diets or will take a broad approach to the subject. But if you’re experienced in one particular lifestyle like Whole30, keto, veganism, or WW, you can create a particularly niche blog. 

Topic ideas here are virtually endless. Creating recipe options, sharing tips for those just starting out, and offering suggestions for diet-friendly food swaps are only a few of the options for content creation here. 

The key here is to select one specific lifestyle to focus on. If you spread yourself too thin by reporting on multiple different diet choices, you could lose audience members who are only looking for one particular type of content. But if you select just one focus, your audience will be much more willing to stick around for the long run. 

Get Specific and Relevant Blog Content from WriterArmy

These are only five micro niches for blogging in 2023, but the niches you can choose from are virtually endless. No matter what topic you’re passionate about or who your target audience is, the need to post consistent, relevant, and engaging content is key to your success. But you don’t have to do it alone. 

WriterArmy is an award-winning content marketing and content creation agency. We’ve spent the last decade helping clients from around the world enhance their online presence, build their audiences, establish themselves as industry experts, and increase conversions and sales. Learn more about how WriterArmy can help you by contacting us today!

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