types of links

5 Best Types of Links for SEO and How to Build Them

When it comes to improving your website’s search engine rankings, building quality links is one of the most important strategies you can employ. But not all types of links are created equal; certain types of links can have a more significant impact on your SEO than others.

If you’re looking to improve your website’s search engine ranking, here are five of the best types of links you can build as part of your white hat SEO link-building strategy.

1. Editorial Links

Editorial links are links that are given to your website by a third-party website without you asking for them. These links are the most powerful type of links for SEO because they are given by websites that have deemed your content valuable enough to link to it themselves. Editorial links are indicators of the quality of your website, and search engines will take note of them when determining your search engine rankings.

One of the most effective ways to build editorial links is to create authority-building content that other websites will want to link to. You can also reach out to websites in your niche and offer to collaborate or provide content that they can link to.

2. Guest Posting

Guest posting is a strategy in which you write an article for another website in your niche and include a link or more back to your own website within the article. This type of link is particularly effective because it not only builds a link to your website, but it also helps to establish you as an authority in your niche.

When guest posting, make sure to choose websites that are legitimate and relevant to your niche and have a good reputation. Also, be sure to include high-quality content that is engaging and informative.

types of links

3. Broken Link-Building

Broken link-building is a strategy in which you find broken links on other websites and reach out to the website owner to suggest replacing the broken link with a link to your own website. This type of link is effective because it helps to fix a broken link on another website while also building a link to your own website.

When using the broken link-building strategy, find broken links on websites that are relevant to your niche, and be sure to provide content that is relevant to the content that was previously linked.

4. Social Media Links

Social media links are links that are built through social media platforms such as Facebook, Twitter, and LinkedIn. These links are effective because they help to increase your website’s visibility and reach, which can lead to more links and better search engine rankings.

To build social media links, you’ll need to create content that is eye-catchy, engaging, and shareable. You can also reach out to other social media users in your niche and collaborate on content that can be shared across multiple platforms.

5. Forum Links

Forum links are links that are built through forum discussions and comments. While forum links do not have the same level of authority as other types of links, they can still be effective for improving your website’s search engine rankings.

When building forum links, choose forums that are popular in your niche, and make sure to include a link back to your own website within your forum posts and comments.


In conclusion, building quality links is one of the most important strategies you can employ for SEO. Google and other search engines use links from credible sites as an indicator of a site’s authority and relevance in its particular niche. Different types of links are a critical ranking factor that determines where a site is placed in searches. The five types of links outlined above should form the backbone of your white hat link-building strategy.

By creating and leveraging quality content, focusing on collaboration and developing relationships in your industry, and using social media strategically, you can build quality backlinks and enhance your website’s authority and rankings.

At WriterArmy one of our specialties, among many is link-building. For a more detailed analysis of link-building strategies and best SEO practices, feel free to book a call with us. We would love to help!

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