Many industries took a hit in 2020, but the New Year represents a new start. As the world has been operating virtually for most of the past year, new content marketing strategies have gained ground, and they are projected to become even more important in 2021. Here are some of the top trends you should expect in the coming year.
1.) Building content communities
Since 2016, Slack communities have been growing exponentially, and the pandemic gave rise to an increased personalization in marketing. The value of creating communities specifically around content sharing and creation cannot be overstated. This method allows marketing teams to expand their reach even with limited resources. Tapping into audiences on major platforms like Twitter and LinkedIn will create brand awareness and foster a sense of community and loyalty among your audience.
2.) Going live with videos and webinars
Video and webinar content replaced live events in 2020, and it’s unlikely this will change anytime soon. Even before the pandemic, videos and webinars were starting to gain ground, and it’s no surprise – they are quick and effective mediums to spread your message. In our fast-paced world, videos and webinars are often more convenient ways of gaining information than traditional meet-and-greets.
Though videos and webinars are not new, there are likely to be some creative spins on these mediums in 2021. Keep your eyes out for innovative approaches like small exclusive AMA sessions and masterclasses, fireside chats, and interactive approaches. The more engaging your content, the more successful it will be.
3.) Creating high-quality content experiences
The average consumer is bombarded with more content than they’ll ever have time for. Within a few seconds of opening a website, video, or blog, many have already decided whether to stick around or not. How can you guarantee they don’t skip over your content?
Content experience is often just as important as content itself. If readers are bombarded with ads, they are unlikely to read through the entire blog, no matter how great it is. Create a positive content experience through attractive page layouts and an easily navigable website. Interactive content is also expected to take off in 2021, including courses, webinars, videos, podcast episodes, and strategic calls-to-action.
4.) Focusing on SEO
There are some trends that never really go out of fashion. SEO optimization is certainly one of them, and in 2021 it will be just as important as ever to create a solid SEO strategy. This must include keyword research to capture niche and long-tail keywords. Know your niche and tailor your content to a specific audience, making content as useful and shareable to ensure that it appears in Google searches. An SEO strategy, combined with quality content, is always a recipe for success!
5.) Repurposing content across channels
After 2020, many industries are feeling the pinch, which means starting the new year off with fewer resources to devote to content strategy. The dilemma is how can you attract a larger audience with less resources to devote to creating engaging content?
Repurposing content is a sure-fire way to reach as many people as possible without having to reinvent the wheel. Instead of starting from scratch, start figuring out how to most effectively use your content. A single webinar might generate several social media posts, a blog post, a short video, and a newsletter mention, for instance. Keep content circulating across different mediums to reach the widest audience and grow your business.
If you are hoping to refine your content strategy in the coming year, WriterArmy is here to help. We offer a growth-driver SEO marketing strategy, quality content creation, and much more. Contact us today at 425-354-4828 or firstname.lastname@example.org for a quote and free consultation.