linkedin profile optimization

Why and How to Change Your LinkedIn URL in 7 Steps

Do you have a generic LinkedIn URL that’s hard to remember and not reflective of your personal brand? Are you wondering how it may be affecting your profile’s visibility? If so, this article is for you. Here’s why and how to change your LinkedIn URL.

how to change your LinkedIn URL.

Image Source: Businessinsider

Why Change Your LinkedIn URL?

Changing your LinkedIn URL can help optimize your profile and improve your overall professional image. Here are a few reasons why you should consider changing your LinkedIn URL:

● Personal Branding: By customizing your URL, you can reflect your personal brand and make your profile stand out from other LinkedIn users. You can use your name or your brand name as your URL, making it easier for people to find you online.

● SEO: A customized LinkedIn URL can improve your search engine optimization (SEO) and help you appear higher in search results. This can come in handy when recruiters or potential employers search for you online.

● Online Identity: A customized LinkedIn URL can help you establish an online identity that’s unique to you. This can help you build your personal brand, demonstrate your expertise, and showcase your professional achievements.

How to Change Your LinkedIn URL

Now that you know why you should change your LinkedIn URL, let’s explore how to change your LinkedIn URL. Here’s a step-by-step guide to changing your LinkedIn URL:

1. Log in to your LinkedIn account and click on the “Me” icon at the top of the page.

2. Select “View profile” from the dropdown menu.

3. On your profile page, click on the “Edit public profile & URL” link.

4. Under the “Edit your custom URL” section, click on the “Edit” icon (pencil icon) next to your current URL.

5. Enter your desired URL in the text box. LinkedIn recommends using a variation of your name or brand name.

6. Click on the “Save” button to save your new URL.

7. Your new URL should now appear in the “Your URL” section. You can use this new custom URL to share your LinkedIn profile on other platforms or in email signatures. This process is how you change your LinkedIn URL.

Tips for LinkedIn Profile Optimization

In addition to how to change your LinkedIn URL, we want to share some other ways to optimize your LinkedIn profile for maximum impact. Here are a few tips to get you started:

● Customize your profile picture and background image: Choose high-quality images that reflect your personal brand and industry.

● Craft a compelling headline: Your headline should be attention-grabbing and highlight your skills, experience, and goals.

● Write a summary that stands out: Your summary is your chance to showcase your personality, expertise, and career aspirations. Make it engaging and memorable.

● Highlight your experience: Be sure to include detailed information about your past work experience, highlighting your achievements and successes.

● Highlight your skills: Include a list of your relevant skills, and make sure they’re prominent on your profile.

● Get endorsements and recommendations: Ask colleagues and peers to endorse your skills and write recommendations for you on LinkedIn. This can help establish your credibility and expertise in your field.

Final Thoughts 

Changing your LinkedIn URL is a simple but effective way to optimize your profile and improve your online presence. By following these steps and optimizing your profile, you can build a strong personal brand on LinkedIn, showcase your skills and expertise, and attract new opportunities in your career.

It’s also important to remember that LinkedIn profile optimization goes beyond just changing your URL. It’s important to think about how you can present yourself as a professional, leverage digital marketing strategies, demonstrate your expertise, and engage with others on the platform.

WriterArmy is an awarded LinkedIn content marketing agency able to assist you in growing your business with LinkedIn. We are offering a free LinkedIn audit and would love to assist you. Reach out today. 

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