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SEO 101: What Do You Need to Balance When Doing SEO?

Search engine optimization, or SEO, is essential for any business that wants to rank higher on search engines like Google. With SEO, you can increase your visibility, drive traffic to your website, and ultimately boost your sales.

However, SEO can be a complex and ever-changing field, and it’s important to understand what you need to balance when doing SEO. In this article, we’ll explore the key factors that can help you to reach your goals.

What do you need to balance when doing SEO?

What do you need to balance when doing SEO?
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Keyword Research

Keyword research is the foundation of any SEO strategy. By identifying the right keywords and phrases to target, you can create content that is optimized for those terms and attract visitors who are interested in what your business has to offer. However, it’s important to balance the volume and competition of the keywords that you target.

To find the right balance, you need to identify keywords that have a relatively high search volume but aren’t too competitive. Typically, long-tail keywords (phrases containing three or more words) are easier to rank for than short-tail keywords (one or two-word phrases). By focusing on long-tail keywords that are highly relevant to your business, you can attract visitors who are more likely to convert into customers.

On-Page Optimization

Another great answer to the question “What do you need to balance when doing SEO?” is on-page optimization.

On-page optimization refers to the process of optimizing the content on your website to make it more visible to search engines. This includes optimizing the page titles, meta descriptions, header tags, and content itself.

While it’s important to use the right keywords in your content, you don’t want to stuff your pages with too many of them. This can make your content appear spammy and turn off visitors. Instead, you should focus on creating high-quality content that is relevant to your target audience.

Site Architecture

Your site architecture refers to how your website is organized and structured. This includes navigation, URL structure, and internal linking. A well-structured website can help search engines understand what your website is about and improve the user experience for your visitors. However, it’s important to balance site architecture with your website’s load time.

If your website takes too long to load, visitors are more likely to bounce back to the search results page. This can negatively impact your SEO by increasing your bounce rate and reducing the time visitors spend on your website. To balance site architecture with load time, you should optimize your website’s images, use a fast and reliable web hosting service, and minimize the use of unnecessary plugins and scripts.


Backlinks are links from other websites that point to your website. They are an important ranking factor for search engines because they indicate that other websites consider your content to be valuable and trustworthy.

However, while backlinks from high-authority websites can boost your rankings, low-quality backlinks from spammy websites can harm your SEO. To balance the quality and quantity of your backlinks, you should focus on earning links from high-authority websites in your industry. You can also engage in white-hat link-building strategies, such as guest posting and broken link-building, to earn high-quality backlinks.

Mobile Optimization

Mobile optimization is becoming increasingly important for SEO. With more and more people using mobile devices to search the internet, it’s crucial that your website is optimized for these smaller screens.

While it’s essential to create a responsive website that looks great and functions properly on mobile devices, you should also ensure that your website is usable on desktops and laptops. This means that your website shouldn’t sacrifice functionality or design for the sake of mobile optimization.

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Local SEO

If your business has a physical location or serves a specific geographic area, you’ll need to balance your SEO strategy with local SEO. Local SEO involves optimizing your website and business listings for local search queries, such as “pizza near me” or “plumber in [local area]”.

Even though local SEO is important, it’s not the only aspect of SEO that you should focus on. You should also optimize your website and content for broader search terms that relate to your business. Additionally, you should make sure that your website and business listings are consistent across the web, with accurate and up-to-date information.

Content Strategy

If your question is: what do you need to balance when doing SEO? You’ll need to balance your SEO efforts with your content strategy. Creating high-quality, engaging content is crucial for attracting visitors, building your brand, and improving your SEO.

That being said, you don’t want to sacrifice quality for quantity. Low-quality or thin content can harm your website’s credibility and negatively impact your SEO. Instead, focus on creating high-quality content that provides value to your target audience and is optimized for the keywords and phrases that are relevant to your business.


When it comes to doing SEO, there are many considerations to balance. By focusing on keyword research, on-page optimization, site architecture, backlinks, mobile optimization, local SEO, and content strategy, you can create a comprehensive SEO strategy that meets the needs of your business.

However, it’s important to keep in mind that SEO is an ongoing process. As search engines update their algorithms and consumer behavior changes, your SEO strategy will need to evolve and adapt. By working with a top #1 SEO agency, you can stay ahead of the curve and ensure that your SEO efforts continue to drive results.

If this article still hasn’t answered this question: what do you need to balance when doing SEO? Here at WriterArmy, our SEO writing services have been refined across many years of expertise – which means that you get the #1 SEO agency doing the heavy lifting for you. Feel free to book a call with us to further optimize your SEO strategy, we are always happy to help!

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