English grammar can be complicated, but having a good grasp of grammar rules can take your writing skills from good to great. Varying your punctuation and sentence structure is a good way to keep your reader interested and ensure your information is coming across in the clearest way possible. One of the major confusions about…
Are you telling the story you want to tell with your LinkedIn profile? You can when you optimize your LinkedIn profile for recruiters. What exactly is your brand? Why should anyone choose your brand over others? How do you deliver on what you promise to those who use your product or service? An ideally optimized LinkedIn…
Writing cold emails and getting any kind of response is incredibly difficult, and it’s often a frustrating process. You don’t have a prior relationship with your email recipients you can rely on to give you hope for a response, and because you’ve not interacted with them before, your email may likely be lost in their…
No matter what industry you’re in, you must rely on solid writing skills to succeed. Some companies like to keep their writing, marketing, and project management systems in-house, and that may work well for a few businesses, but others may struggle to keep up with the demands of SEO and consistent, high-quality content creation. That’s…
Content writing for startups is crucial to your overall marketing strategy, but you may be struggling to find the time to dedicate to creating quality content. If you’re a startup or other newer business that is in need of content writing, you may want to consider outsourcing your copy needs. It’s an easy, effective method…
Wondering how to improve your copywriting skills is a natural curiosity of all writers. If you’re in the world of copywriting already or are thinking of starting a career as a copywriter, you’re not alone. This line of work is expanding rapidly, including freelance copywriters, writers working with agencies, and writers starting their own businesses….
A B2B case study is one of the best ways you can promote your business’s capabilities and credibility. These case studies are an invaluable marketing tool used by countless businesses. They work to assure your potential customers, investors, and other contributors that your company’s claims about itself are valid before pushing them through your sales…
The moment has arrived! The powers that be have finally granted you that promotion you have been working so diligently toward. Your efforts and hard work have been rewarded and you have a gratifying new position or job title along with that awesome pay raise. Or maybe the new job which you dreamed about, applied to,…
The number one struggle for most new coaches revolves around one thing: securing clients. Coaching is a service-oriented business, and most coaches became coaches because they feel compelled to serve. It’s part of what fulfills them and is at least as important as turning it into a viable living. However, that means securing clients. Early…
Many businesses have recognized the benefits of creating a content marketing strategy, but it can be time-consuming and stressful to manage your own team of writers. That’s why content marketing agencies have become so popular over the last several years. Marketing agencies can be incredibly helpful for businesses looking to extend their reach and prove…