Technical SEO is one of the most important factors in enhancing the visibility of a website and thereby improving its ranking. In fact, technical SEO is one of the fundamental components of any successful digital marketing strategy. It helps search engines crawl and index your website more effectively, making it easier for potential customers to find you.
While some businesses may think that they can handle their technical SEO on their own, the truth is that technical SEO is a highly specialized field that requires a dedicated team of technical SEO experts to achieve optimal results. That’s when technical SEO services come into the picture.
What are Technical SEO Services?
Technical SEO services aim to optimize the technical aspects of a website to enhance its search engine visibility and performance. They should possess in-depth knowledge of website architecture, coding, and server settings, allowing them to identify and address issues that may hinder a website’s crawlability, indexability, and overall user experience.
Some of their specific responsibilities include conducting website audits, optimizing on-page elements like meta tags and headers, improving website speed and mobile-friendliness, resolving issues related to URL structure and canonicalization, implementing structured data and schema markup, and ensuring website security. By applying their expertise, technical SEO experts help websites achieve better search engine rankings, increased organic traffic, and improved user engagement.
When to Hire a Technical SEO Expert Team:
1. Lack of Expertise
Technical SEO requires a deep understanding of how search engines work and how to optimize for them. A good technical SEO team will have a solid understanding of search engine algorithms and updates and will use this knowledge to create an effective SEO strategy that will improve your search engine rankings.
2. Outdated Knowledge
Another reason to hire a technical SEO expert team is to ensure that your website is up to date with the latest technical standards and best practices. Search engines are constantly updating their algorithms and changing the way they crawl and index websites. To keep your website optimized for search engines, you need to make sure that your technical SEO is up to date and that you’re implementing the latest best practices.
3. Unknown Issues
Additionally, a technical SEO expert team can help you identify and address any technical issues that may be hindering your website’s performance. This can include issues like broken links, slow page load times, and mobile optimization issues. By addressing these issues, you can improve your website’s user experience and make it more likely that visitors will stay on your site and engage with your content.
So when should you consider hiring a technical SEO expert team? The answer is simple: as soon as possible. Ideally, you should hire a technical SEO team when you’re first launching your website. However, if you’ve already launched your website and are experiencing issues with your search engine rankings or overall website performance, it’s never too late to hire a technical SEO expert team. They can help you identify any technical issues that may be impacting your website’s performance and develop a strategy to address them.
Whether you’re launching a new website or looking to improve your existing website’s performance, a technical SEO expert team can help you achieve your goals and improve your online visibility. In addition to the aforementioned benefits, there are several other reasons to consider hiring a technical SEO expert team.
1. Enhanced Website Speed
For one, they can help you improve your website’s speed and performance. This is important not only for visitors but also for search engines. In fact, website speed and performance are becoming increasingly important ranking factors for search engines. A technical SEO team can help you optimize your website’s speed and improve its performance, thereby improving your search engine rankings.
2. Improved Mobile Optimization
Another benefit of hiring a technical SEO expert team is that they can help you improve your website’s mobile optimization. Mobile optimization refers to the process of optimizing your website for mobile devices such as smartphones and tablets. With more and more people using mobile devices to browse the web, it’s more important than ever to ensure that your website is optimized for mobile devices. A technical SEO team can help you ensure that your website is mobile-friendly and that it provides a good user experience to mobile users.
3. Better Website Architecture
Furthermore, a technical SEO expert team can help you with website architecture. Website architecture refers to the way your website is structured and organized. A good website structure can help search engines crawl and index your website more effectively, thereby improving your search engine rankings. A technical SEO team can help you develop a solid website architecture that is easy to navigate for both users and search engines.
4. Schema Markup
Finally, a technical SEO expert team can help you with schema markup. Schema markup is a type of code that you can add to your website to help search engines understand the content on your site better. By adding schema markup to your website, you can improve your website’s chances of ranking for specific search queries. A technical SEO team can help you understand how schema markup works and how to implement it effectively on your website.
In conclusion, technical SEO services are essential for any business that wants to improve its online visibility and search engine rankings. While large businesses can usually handle their technical SEO on their own, for small and medium sized businesses it’s generally best to hire a dedicated technical SEO expert team for the best results.
When hiring a technical SEO expert team, look for a team that has a proven track record of success and that can provide you with case studies and references. Additionally, look for a team that is committed to staying up to date with the latest trends and best practices in technical SEO.