best CRMs for small business

Top 5 CRMs for Small Businesses

When it comes to managing a successful business, a CRM can be a huge asset. CRM stands for “Customer Relationship Management,” and these platforms can help you take care of all your customer needs, all in one place. For small businesses in particular, using a CRM allows you to improve your business relationships and streamline your processes for a more effective overall operation. If you’re searching for the best CRMs for a small business, consider our top five options.  

1. HubSpot


HubSpot is a definite staple for content marketing needs, and they also offer an incredible CRM platform. Small businesses will love the fact that it’s completely free to get started, and when you want to scale up, you can easily do so starting at just $50 per month. HubSpot’s CRM platform is also incredibly intuitive, meaning you can easily learn the ropes even if you’ve never used a CRM before. The dashboard and all of its subsequent pages are clean and easy to understand, and you’ll get detailed reports on all the most important aspects of your business.

2. ActiveCampaign


ActiveCampaign is another awesome option for small businesses. They put a big emphasis on automation, which can be a huge benefit for those who are dealing with tons of business needs at once. It’s easy to keep your sales team informed of your status with any client, keep track of all your clients and prospects within the platform, and even get tips on when to reach out to specific contacts depending on the sales cycle. The Professional software, which is the most popular, comes in at $149 per month, but there are options as low as $9 per month.



If you’re looking for a truly customizable CRM, the software from might be what you’re searching for. You can utilize the ready-made templates that the company provides, or you can tailor your own workflow and processes to meet your needs. Of course, there are tons of useful reports and data flows that you’ll have access to, and it’s easy to connect your activity to every member of your team. offers a 14-day free trial to get you started, and beyond that, plans range from $24 to $48 per month.

4. Zoho CRM


No matter the size of your business or the industry you’re in, Zoho CRM can meet your needs. The user interface is already quite intuitive, but you can also personalize the layout to better serve you. You can keep track of your contacts and reach out to customers right within the program, and you can access in-depth reports and insights to improve your business. Zoho CRM even takes advantage of AI technology to help you sell smarter. Packages run from $20 to $65 per user per month.

5. Capsule


As the name suggests, Capsule is all about bringing your most valuable information together in one place. All of your customer information lives together, including history and conversations. You can tailor your sales pipeline to match the process you’re already using, integrate with popular tools like Microsoft 365 and Mailchimp, and utilize email templates that you can customize and send right within the program. Capsule offers a 30-day free trial before you commit, and from there, packages range from $18 to $54 per user per month. 

Businesses big and small can benefit from a CRM by their side, and these five options are just the beginning. Ultimately, the best CRMs for a small business depends on your specific needs. Once you’ve found your perfect CRM, you may want to focus on developing a content marketing strategy. That’s where WriterArmy comes in. We are experienced in content creation and marketing for all the major verticals and offer affordable, customized content designed to increase engagement and conversions. For more information, contact us today and ask for a free quote!

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