As one of the world’s biggest retailers, Amazon ships a whopping 1.6 million packages each day. If you want your product to be in those packages, then you’ll need to bring in customers. Optimizing your Amazon product description is one of the easiest and most effective ways to do just that.
But optimizing your product description takes more than just inserting a few random keywords. By taking the time to adjust your Amazon product description properly, you stand a better chance of bringing in more traffic and pushing your listing above the competition. Here are a few mistakes you should be careful to avoid when crafting the perfect Amazon product description.
1. Not Using the Right Keywords
You probably already know that using keywords in your description is essential to bringing in traffic. But you should be careful to use the keywords that will be most effective for you.
For instance, let’s say you sell playground equipment. After doing some keyword research, you see that your audience is searching for terms like “jungle gym” and “playground swing set” quite often. If you don’t include these keywords in your product title and description, your content won’t be optimized properly and won’t bring in as many customers.
Even further, you could be using the wrong keywords altogether. If you phrase your product as “kids’ equipment for outside” or another awkward variation of the phrase, you’re not optimizing correctly. Stick to the words and phrases that your audience is looking for, exactly as they appear in your keyword research.
Image Source: Fit Small Business
2. Keyword Stuffing
To make the most of your keywords and phrases, you should include relevant terms in all parts of your description. Keywords should appear in your Amazon product description itself, as well as the product title, bullet points, and product features. However, make sure you avoid keyword stuffing.
Keyword stuffing involves putting as many keywords as possible into your text in an attempt to draw more traffic. Including too many keywords, though, makes your content hard for your readers to understand. You may be overshadowing important information with your excessive keywords.
On top of that, using too many keywords can actually hurt your search rankings. Often, search engines consider keyword stuffing to be spam, which can bring your ranking down. Keep in mind that your product description will pop up on Google as well as Amazon, so take care to keep keyword density in mind and, overall, create a compelling and easily readable description.
3. Not Using Free A+ Content
To make your Amazon product description truly stand out from the rest, ensure you’re utilizing the free A+ content that’s available to you. In the past, only vendors (not sellers) could use A+ content, but now, any seller or vendor can take advantage of the benefits without spending a dime.
Amazon A+ content lets you craft a longer product description with special elements like charts, high-quality images, and enhanced details. You can more accurately describe your business and your products, giving more value to your customers and helping to set you apart from your competitors.
Amazon A+ content can be helpful for enhancing your listing no matter what industry you’re in. However, if you’re selling more technical products like electronics, this content can be particularly useful. You can go into more detail about your specs to give your audience a better picture of what to expect.
4. Making Your Descriptions Too Short
It’s true that you don’t want to overwhelm your potential customers when they look at your Amazon product description. But many sellers don’t provide enough information to properly market their products. Striking the right balance is key to drawing in new customers and helping them make a well-informed purchase.
While you don’t have to use every single character available to you, it’s still important to make sure your Amazon product description is thorough. You can use up to 2,000 characters in your description, in addition to the five 500-character bullet points that summarize your product features.
You don’t have to add unnecessary “fluff” to your product description to max out your character count. But you should take advantage of the space you have available. Tell your potential buyers about the benefits of your product, why your offerings are better than the competition’s, and perhaps a brief description of how to use the product.
5. Inaccurate Descriptions or Claims
These days, transparency and honesty in your Amazon product listing are more important than ever before. That’s why it’s crucial to make sure your product description is accurate. If you’re misleading or downright untruthful in your claims, you run the risk of unsatisfied customers, who are likely to leave reviews about their negative experiences.
Your Amazon listing should give a thorough and transparent description of your product and its capabilities. Don’t be tempted to exaggerate just to gain more traffic. Being dishonest can cause more harm than good, as it could paint your business as dishonest and untrustworthy.
Unique Amazon Product Descriptions from WriterArmy
Writing the perfect Amazon product description may seem like a Herculean task, but it doesn’t have to be. With a bit of research and patience, you can create a description that’s both accurate and appealing, pushing you ahead of the competition and helping you gain new customers from around the globe.
If you need help creating or optimizing Amazon product descriptions for your business, reach out to WriterArmy. Our team of American and Canadian writers has experience writing about products of all kinds, and our wide breadth of expertise allows us to pinpoint just what your customers are looking for. We also take care to represent your brand and its tone and messaging in the best light.
WriterArmy also offers dozens of other content creation and content marketing services. No matter what your content needs are or what goals you have for your business, WriterArmy can help get you there. Contact us today for a free quote!