Social media can be one of the most valuable tools in your overall digital marketing strategy, but only if you do it right. But at the same time, you don’t want to spend countless hours just dedicated to your social media. Still, there are ways to gain an audience and increase your reach on social media with minimal effort. Here, we’ll go into detail about our top tips for organic social media marketing.
1. Determine Your Target Audience
Your social media content won’t be successful if you’re trying to target everyone. Instead, narrow in on your target audience. Are you trying to reach prospective customers? Influencers in your industry? Once you figure that out, you can better appeal to your audience’s pain points, figure out the right platforms to target them on, and establish a brand voice that will resonate with them. If you need help determining your target audience, HubSpot has an excellent guide to get you started.
2. Create a Calendar
Creating social media content is great, but not if no one sees it! Creating a calendar can be a good way not only to stay on task but also to make sure you’ve got content well into the future. Your content calendar will also help you see what topics you’re covering all in one convenient place. You can make sure you’re keeping up with trends as well as offering evergreen content that audiences new and old will benefit from.
3. Automate, Automate, Automate
You’ll need to post consistently, so it’s important that you stay on schedule. Being diligent in when you post can create a sense of trust with your audience, which is incredibly valuable for increasing conversions. One of the best ways to do that is to automate. Using an automation system like HootSuite or Sprout Social can make sure your audience gets consistent content even if you’re busy doing other things.
4.Try to Cultivate a Community
Social media isn’t just a place for you to tell things to your audience, but rather, it’s a place to engage and connect with them. That’s the point of the word “social,” after all! Work to increase engagement by asking questions in your posts and responding back to comments. Reposting others’ content about your business or your industry can be a great way to build a community, too.
5. Aim to Help, Not Just to Sell
If every single piece of content you produce has the aim to sell, you’re likely to lose audience members left and right. To achieve social media organic growth, aim to help your audience out instead of simply selling them your product or service. Be sure to answer any questions that commenters might throw at you and address problems that keep coming up in conversation. If your audience is dealing with an issue, offering a convenient solution can help you stick out in their minds.
6. Use Plenty of Visuals
Social media is an incredibly visual platform, so use that to your advantage by posting plenty of pictures, videos, and infographics. Even a simple photo will do wonders to attract users’ attention to your post, especially when compared to just a wall of text. Graphics tend to do well on every platform, especially Instagram, Facebook, and Twitter.
7. Take Advantage of Trends
Almost every social media platform shows trends these days, so use them to your advantage! Getting in on the trends can help you to expand your audience almost instantly, as well as provide you with new ideas for content all the time. You can check trending hashtags, check out breaking news, or simply celebrate fun holidays or acknowledge awareness months when they come up.
8. Connect Your Accounts
On most social media platforms, you’re able to write a short bio about your company. Use some of this space to promote your other accounts. For instance, if you have a Facebook page for your business, be sure to promote your Instagram and Twitter. This is a quick, easy, and virtually effortless way to spread your presence across the internet.
9. Monitor Your Stats
Finally, once your social media post has gone live, start to track how well it does. How many views, likes, shares, and comments is it getting? Do you find that one type of post tends to do better than others? You can even see if posting at a certain time of day helps you to get more engagement. By using these stats to your advantage, you can work to slowly tweak and perfect your organic social media marketing strategy.
We hope these tips are helpful when you’re fine-tuning your approach to social media. But social media, all in all, comes down to one thing: your posts. If you need help crafting effective social media organic content, WriterArmy can help. We are proud to employ a dedicated team of writers experienced in all things social media, here to help you reach your business goals. Contact us today for a free quote!