New businesses and older companies have one thing in common: the need for content marketing, which often happens through the company website. Considering 68% of web experiences start with a search engine query, it’s easy to see why SEO content and copy continue to grow as a priority for any business with an online presence and that is why SEO content writing services are in high demand.
However, the operations, expertise, and time required to generate high-quality SEO content can feel challenging if human and monetary resources are limited. If this is the case, outsourcing SEO content writing services can be a very good option for many businesses.
In this article, we’ll discuss 5 best practices to hire SEO content writing services and make the most of the process.
SEO, or Search Engine Optimization, is the practice of improving the quality and quantity of website traffic. This is done by optimizing a website to rank properly on Search Engine Result Pages (SERPs). Getting closer to the top of the search engine results is critical because the large majority of internet traffic goes to the results in the first page.
Search engines like Google look for factors such as overall quality, traffic from other sources, and your use of keywords. In other words, Google won’t just look at your keyword use. It also looks for helpful content and originality when ranking websites.
Everything counts for SEO, from technical website construction all the way to top-quality content. The latter factor is why SEO content writing is so important. Otherwise, poor-quality content could run into trouble with Google’s algorithms, and ultimately be invisible for your target.
5 best practices for choosing the right SEO content agency
SEO content writing agencies aren’t the same. Some are more effective than others. So how do you choose the right agency? These best practices will help you find the best provider possible.
1. Look for experience
It’s critical that your content vendor has been in business for a few years. That’s because they’ll have a more established business and structure with plenty of experience working with years of Google and other algorithm changes.
2. Review their portfolio and check their results on Google
Here, you’ll read the portfolio item and then search the keywords to see how well it performs on the search engines. Ideally, you’ll look up several sites to make sure that quality is consistent.
3. Ask about their creative process
Including the keyword selection process, if you aren’t doing that yourself. You want to ensure that the SEO content writing services you interview understand how to choose and use the right keywords to maximize results, while fully incorporating your brand voice.
4. Understand pricing and payment options
Nothing is worse than getting into a payment dispute because there was a miscommunication or one party wants to use a payment method that’s unacceptable to the other party. Avoid this problem by discussing all the details.
5. Ask about revisions
While nobody wants a project to drag on, a number of revisions are generally a fact of life. Therefore, understand how many revisions you’re allowed to request, as well as the best channel and hours to communicate with your vendor.
WriterArmy’s SEO Content Writing Services
Our services check all the boxes while allowing you to sit back or focus on other areas of your business. Here’s a little bit more about us:
A Decade of Experience
We’ve been writing content for a while and our team stays on top of any algorithmic updates to make sure your content is always on point.
Dedicated Project Managers
At WriterArmy, you get dedicated content project managers who are available to assist you around the clock via email support. Get status updates, request content, and ask your project manager questions anytime.
Vast Industry Expertise
Our team can write on virtually any topic and is highly skilled and versatile. You’ll get content that will satisfy both humans and search engines, while eliminating one of the biggest bottlenecks facing businesses today.
Flexible Billing Options
Buy as much or as little content as you need through our flexible billing options. Unused words roll over from month to month, never expire, and can be used for your company or your clients, if you’re an agency.
Looking to learn more about our services? Contact us today.