white-label content writing

What is White Label Content Writing and How Does It Work?

Content creation has the fastest-growing percentage of the marketing space, and as it grows, the need for high-quality content writing has become a must for agencies and businesses.

Hiring in-house writers and marketing teams have benefits but takes more time and resources than outsourcing your content to content vendors. 

An alternative to hiring an in-house team is hiring white-label content writing services. 

If you aren’t familiar with white-label content writing, don’t worry, today we’re going to give you an explanation and look at the main benefits of white-label content and how it can help your business.

What is White-Label Content Writing?

The simple definition of white-label content is content produced by an external vendor that any business or agency can purchase for its own use.

The vendor handles all of your writing and delivers it to you. Once you have purchased the content you are free to use this content wherever and however you like. The vendor does not own the content and does not take any credit for the writing.

White-label content writing can be more affordable than hiring an in-house team since you only pay for what you need rather than a continuous salary. 

Now let’s take a look at some of the benefits of white-label content writing. 

It Saves You Time and Money 

Hiring an in-house team requires direct contact, vetting, and managing of your team at all times. The cost of hiring in-house writers can also be expensive, with the average salary of an in-house content writer sitting at $50,000. 

According to Deloitte, most companies cite a desire to reduce their operating cost as the main reason to outsource.

white-label content writing
Image Source: Deloitte

White-label content writing services can offer you a flexible pay-as-you-go structure, and once you have sent your ideas to the content vendor they can deliver your content quickly. 

Since the writer is not in-house, white-label content requires little-to-no time to manage, which means you have more time to focus on other areas of your business, such as growing your sales conversion rate.

Content Written By Industry Experts

Hiring a content vendor also means saving the considerable amount of time it takes to vet freelancers or in-house writers. 

Instead of searching for industry experts, a content vendor provides access to writers who are already experts in a number of industries, which means your white-label content will be expertly written and tailored for your business and target audience. 

Increases Trust In Your Brand

Using content writing to increase conversions requires consistent quality and trust from your prospects and subscribers. 

White-label content writing services can help you guarantee the quality of your content, and high-quality content displays your value, expertise, and unique brand voice to the readers. 

The recognition and value this gives your brand will lead to higher conversion rates and keep readers coming back to your content instead of your competitor’s. 

According to Hubspot, brands that produce high-quality content saw a 55% increase in visitors versus brands that lack consistent content.

white-label content writing
Image Source: Hubspot

Improved SEO 

SEO is one of the key reasons to produce content, as it can drive more traffic to your website, increasing brand awareness and conversions when it’s properly optimized for search engines. 

Content vendors can take the load of having to optimize your content to rank high on a search engine results page (SERP). They have experience and understand how to use keywords and quality writing to boost your SEO, as a result of staying in tune with the latest algorithm updates. 

Free To Publish Anywhere 

When you use a white-label content writing service or vendor you own the content as soon as it’s delivered. The content vendor does not retain ownership of the content, and you are free to use it however you like.

This means your ownership of white-label content is the same as content you produce in-house. 

WriterArmy Can Help 

If you’re in need of high-quality SEO content writing, WriterArmy can help. Our team consists of experts from over fifty industries, and after 10 years in business, our results speak for themselves. Contact us today to learn more and receive a free quote.

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