Content marketing has become more and more commonplace over the years and is now a major aspect of many businesses’ overall marketing strategies. But is it really worth the effort? In short, absolutely. One survey reported that over 90% of marketers view content as a business asset. If you haven’t started using content to your advantage, consider these reasons why content marketing is important.
You’ll Gain Your Audience’s Trust and Loyalty
No brand can grow and thrive without a loyal and trusting audience, and effective content marketing is a great way to get there. Content marketing helps to bring out the human side of your brand, helping you engage with your audience and make real connections beyond the business transaction. By providing content that is both valuable and engaging, you’ll also be building trust with your audience, as they’ll come to expect that sort of content from you.
You Can Prove Your Industry Authority
One major hurdle of any business is trying to surpass the competition. To do that, you have to show that you know what you’re talking about and you’re good at what you do. Content marketing is a great way to show off your skills. You can keep up with the trends or produce more evergreen content; either way, content marketing is your chance to show your expertise and add a new voice to the conversations happening in your niche. Your content can help you achieve higher search engine rankings and stand out from the competition.
You Can Use Content Marketing to Generate Promising Leads
At the end of the day, your main goal is to get users to your business. If you’re looking to lead users straight to your landing page, content marketing is an excellent way to do that. On virtually any piece of content you create, you can include a call-to-action (CTA) to have readers visit your website or perform whatever other action you’re looking for. The happier your audience is with your content, the more likely they are to follow that CTA and become a viable lead.
Content Marketing Best Practices
Whether you’ve been following a content marketing strategy for years now or you’re brand-new to the idea, it’s important to keep a few best practices in mind. First, identify your target audience. Your products or services aren’t aimed at everyone, so your content shouldn’t be, either. Focus on how your company can solve your audience’s biggest pain points and what makes you stand out from the competition. Finally, keep track of your content’s performance and don’t be afraid to switch gears if one strategy isn’t delivering the results you want.
Now that you know why content marketing is important, are you ready to jump in and tailor your own strategy? You don’t have to do it alone. WriterArmy is a trusted content marketing agency with years of experience in the field, meeting the content needs of all the most in-demand verticals. We offer a wide range of services that can be combined into a unique package that precisely meets your needs. Contact us today for a free quote!