81% of marketers say their most used form of content marketing is email newsletters. So, if you’ve been wanting to spice up your blog or are feeling like you need to add some fresh real estate newsletter ideas to your content, then look no further!
Variety is the spice of life, and adding new content can draw new readers while also generating leads and increasing click rates.
However, knowing that you need to shake things up isn’t quite the same as knowing what exactly you need to add. When inserting new content, it’s important to make sure that what you are adding stays true to your message, resonates with your readers, and offers tangible value. All that can be tough!
Lucky for you, at WriterArmy, we have you covered in terms of content marketing for real estate. Today, we are offering you five great real estate newsletter ideas to help boost your content and further engage your subscribers.
Take a Straw Poll
Straw polls are informal votes taken on the spur of the moment to gauge public opinion on a topic or figure. You could, for instance, conduct a survey with buyers and sellers to find out how they feel about property transactions that utilize Bitcoin. Or you could conduct a survey with renters to find out which amenities they love the most. The findings of your informal survey can be included in an upcoming issue of your real estate newsletter.
This benefits you in two ways. The first is that it’s interactive and encourages the participation of your readers. That in and of itself is valuable. Engaged readers are easier to convert.
The second reason is that, once users participate, it leaves them curious as to where they stood as compared to others. This natural inclination allows you to build some anticipation for your next issue.
Define Real Estate Terminology
The real estate industry, like any other, has its own lingo. One of the pitfalls of being an expert or an industry insider is that what you take for granted could easily baffle someone who is not immersed in your field. Never presume that your readers have strong working knowledge or familiarity with the terminology used in the industry. Instead, presume a certain level of ignorance, then gently eliminate it. Most readers want to be educated; just don’t make them feel as if you are talking down to them.
One genuinely helpful option for your real estate newsletter ideas is to create an extensive glossary for your buyers, sellers, and tenants. Share this on your website’s blog to attract readers who signed up for your newsletter. Trust us; they’ll be grateful.
Compile a List of Resources
The buyers who have signed up to receive your newsletter did so for different reasons. Yet no matter how they learned about you, through one of your open houses or by downloading your First-Time Home Buyers Guide, you can rest assured that they want to know more about the property market before making a purchase.
One of the better real estate newspaper ideas is to add a “resources” section. Most readers appreciate the value of statistics and the research to back them up. However, good research takes time and knowledge. This is where you come in.
Employ your real estate newsletter to offer a list of online resources tailored to specific needs. Be sure to vet them, but don’t be afraid to provide a wide variety. Your readers will appreciate that they don’t have to do their own research.
First-time buyers, for instance, should know about available financing, the home-buying process, and how to avoid common pitfalls. This is very different from what an investor requires. Each month, cater to a different category by providing a list of resources where your reader can obtain more in-depth information.
Image Source: jasonfox.me
Take Advantage of Drone Technology
Sometimes, offering a fresh perspective can be literal. We human beings are, by nature, visual creatures. That’s why we’ve all heard the phrase, “A picture is worth a thousand words.” What this means for you is that your clients’ first impressions of a property are highly susceptible to the quality of the photographs and videos presented.
Fortunately, the rapid advancement of drone technology has made it possible to get shots from previously inaccessible perspectives. Take stunning stills and fluid videos of the inside and outside of a home using a drone! Blow their minds!
Make the most of gazebos, patios, and pools if they are part of your property. If you don’t want to purchase a drone, no worries. There is any number of companies that offer the use of their drones or provide the photography service itself.
A Google search result for “real estate infographics” will exceed more than 50 million hits. This statistic explains why infographics are so crucial in the world of real estate content promotion. As we noted before, human beings are visual creatures. As such, infographics are a great way to show off your real estate expertise, and they’re also pretty easy on the eye. Those which are both compelling and Search Engine Optimization (SEO)-optimized will increase your site’s organic traffic. They’ll also provide your readers with value that is easy to comprehend, even if they struggle with complex statistics.
Image Source: floridarealtors.com
Get Help with Real Estate Content from WriterArmy
Never underestimate the value of keeping it simple. As easy as it may sound, great real estate newsletter ideas require thorough market research and a hand on the pulse of the consumer. They also require a well-informed strategy for driving organic traffic and an understanding of what is trending and what isn’t. We at WriterArmy have a dedicated team of professionals who are on standby at all times. Not only are all of our team members carefully vetted as writers, but they are experts in their respective fields.
If you need help with content, tried and tested real estate newsletter ideas, or anything related to marketing your business, we’d love to help you! Contact us and let’s set up a call.