When we talk about B2B marketing we refer to any marketing practices targeting businesses or organizations. Companies providing Sofware as a Service (SaaS) or Human Resources (HR) services to other organizations are great examples of industries that usually require B2B marketing. By staying up to date with the latest B2B marketing statistics you get one…
Google is the world’s leading search engine accounting for 92% of the world’s online searches. Let’s learn how to write successful google ads for online courses. Most of us heavily rely on Google for our everyday questions: if you want to find the nearest pizza place, you just look it up on Google to find…
Running a successful eCommerce business relies heavily on your SEO optimization. Without proper optimization, your business won’t appear or rank properly in search engines like Google. But according to Hubspot, 50% of businesses struggle with staying up to date with search engine algorithms and how they change. Let’s understand some best practices to enhance the performance…
Brackets and parentheses are two very similar forms of punctuation, and it may be easy to confuse one for the other. But while they appear similar, brackets and parentheses operate very differently. Let’s dive into Brackets vs Parentheses. Parentheses are typically used to separate unnecessary information from any kind of text while brackets are used…
Content creation is a vital aspect of any B2B buyer’s journey. After all, solid content creation is needed at virtually every level of a business’s marketing operations. You need blogs to increase your online presence, social media posts to increase engagement, reports, eBooks to remain a competitive industry leader in your field, and much, much…
Maintaining good grammar and punctuation skills can make or break your long-term success in writing whether your main focus is social media content, work-related emails, blogs for your website, or any number of other situations. Learn when to use hyphens in a sentence and show how professional and detail-oriented your writing can be! Your grammar…
LinkedIn content marketing statistics are very important to understand. LinkedIn is perhaps the most underrated channel for content marketing. But with more than 875 million members, LinkedIn boasts an incredible pool of potential connections and sales opportunities. You may already be pursuing a content marketing strategy on other social media platforms, but if you’re not…
Imagine that you clicked on a blog post only to see it riddled with misspellings and grammatical errors. You’d probably click away pretty quickly, and you’re not alone; one survey showed that 59% of participants wouldn’t use a company that had poor grammar or typos in its marketing materials. Poor grammar can make a company…
Let’s dive into pros and cons of writerarmy vs writing studio vs growth machine. E-commerce continues to grow and with it, the need for quality content for businesses increases as well. According to Hubspot, content marketing consists of a business planning, creating, and sharing content with a target audience in an effort to create brand…
Creative agency newsletter ideas are very tough to find. According to Hubspot, there are 4 billion people that check their email on a daily basis. It is no wonder that email marketing has become one of the top ways in which brands interact with their audiences. Not only is it an effective way of interaction…