Now more than ever, content marketing has shown the highest ROI in the digital era, with the current estimated value of the content marketing industry reaching $600 Billion by 2024. Research conducted by Hubspot tells us that 44% of consumers read 3 to 5 blogs before making a purchase, and as a result, 89% of…
As a business, running your B2B marketing efforts isn’t always easy. After all, not only do you need to determine where to start finding potential customers, but you also need to nurture those leads until they convert into paying customers. In business to business marketing, we call finding potential customers “lead generation”, and very few…
Content writing is the process of writing and editing digital marketing material, including blogs, emails, video and podcast scripts, and platform-specific social media content, and is now more essential than ever for any business or agency. That’s the main reason behind the increasing demand for content writing service providers. According to Hubspot, 44% of consumers…
When we talk about B2B marketing we refer to any marketing practices targeting businesses or organizations. Companies providing Sofware as a Service (SaaS) or Human Resources (HR) services to other organizations are great examples of industries that usually require B2B marketing. By staying up to date with the latest B2B marketing statistics you get one…
Content creation is a vital aspect of any B2B buyer’s journey. After all, solid content creation is needed at virtually every level of a business’s marketing operations. You need blogs to increase your online presence, social media posts to increase engagement, reports, eBooks to remain a competitive industry leader in your field, and much, much…
LinkedIn content marketing statistics are very important to understand. LinkedIn is perhaps the most underrated channel for content marketing. But with more than 875 million members, LinkedIn boasts an incredible pool of potential connections and sales opportunities. You may already be pursuing a content marketing strategy on other social media platforms, but if you’re not…
LinkedIn is a great platform for professionals across a wide range of careers to use, and it comes with many tools that you can use to promote your business and brand to an audience of relevant followers. Understanding LinkedIn articles vs posts is very important to understand pros and cons of each. Two key tools…
Content marketing is an ever-changing tool within the business industry that organizations rely on to increase their position in content marketing ROI statistics. Doing it correctly can make or break a marketing campaign so it is important to understand how to do it and what is truly working for your organization. Keeping up with marketing…
Automating chat conversations is a relatively new phenomenon. “You’re going to put a robot on my website?” Years ago, this is what business owners thought when we mentioned the idea of automated chat conversations on their websites. The timing was still a little early and the technology wasn’t quite as advanced yet. There are many…
Press release SEO best practices are more important than ever before. In the days before the dawn of the internet, press releases were shared in the newspaper or perhaps on television. But today, we get the majority of our news on the World Wide Web. So, to help get your press release in front of…